Director of Narrative & Organic Social

Overview

We are seeking a Director of Narrative & Organic Social based in the United States to lead and shape our partner company's brand presence on key social platforms. This role demands a blend of creative leadership, strategic storytelling, and operational management to transform social content into a powerful driver of brand growth and customer engagement.

Key Accountabilities

• Establish and oversee the brand narrative across Instagram, YouTube, LinkedIn, and emerging social channels.
• Develop and implement creative direction, content strategies, publishing standards, and storytelling frameworks to enhance brand identity and recognition.
• Collaborate with product marketing and product teams to convert launches, features, and industry trends into compelling, social-first storylines.
• Lead and manage creative contributors including contractors involved with user-generated content, video production, editing, and social media execution.
• Draft detailed creative briefs, manage production workflows, and uphold high-quality standards across all content projects.
• Leverage AI technologies to build content production workflows that accelerate output, scalability, and creativity.
• Align organic social strategies with paid content efforts to maximize reach, performance, and audience engagement.
• Recruit and mentor additional social media talent to expand channel capabilities and grow community interaction.
• Analyze content effectiveness, measure its business impact, and refine strategies based on insights.
• Provide strategic partnership across marketing functions by integrating customer insights, market trends, and storytelling expertise.

Candidate Profile

• Proven leadership in creating and managing a brand narrative function beyond routine social media management.
• Extensive knowledge of storytelling techniques, content formats, and creative strategies driven by audience engagement.
• Deep expertise with Instagram and YouTube as platforms for brand growth and audience building.
• Experience collaborating with product marketing, product, and creative teams to shape brand positioning and messaging.
• Capability in managing multiple contractors, creative partners, and small teams to drive high performance.
• Strong creative direction skills with an ability to establish quality standards and inspire excellence.
• Track record of linking organic social content performance to tangible business results.
• Excellent project management skills for handling numerous tasks, deadlines, and stakeholders in evolving environments.
• Familiarity with AI-powered creative tools and modern content production techniques.
• Exceptional communication, strategic thinking, and passion for community building through narrative.

Benefits & Work Environment

• Competitive salary package, commensurate with experience and location.
• Fully remote work structure for U.S.-based employees.
• Opportunity to establish and lead an essential brand function with broad strategic impact.
• Direct collaboration with senior leaders in marketing, product, and design disciplines.
• Significant influence in crafting the public brand narrative and market presence.
• Flexible work environment emphasizing ownership, creativity, and innovation.
• Access to advanced creative technologies and AI-powered production workflows.
• Prospects for personal growth within a fast-paced and expanding organization.

Additional Information

This job is posted on behalf of a partner company responsible for managing recruitment and subsequent hiring steps. Applications will be reviewed fairly and efficiently using AI-assisted processes that help identify top candidates; however, final hiring decisions are made directly by the partner company. The role is exclusively remote, open to candidates located within the United States.

By applying, candidates consent to data processing under applicable privacy regulations. AI tools may assist in reviewing application materials, but human judgment remains paramount throughout hiring.