Social Media Associate - Insights & Community

About the Role and Company

hackajob is partnering with Sainsbury's DTD to find talented professionals for the position of Social Media Associate focusing on Insights and Community. Sainsbury's, one of the leading supermarkets in the UK with a major retail online presence, operates swift and extensive marketing functions across Brand Planning, Comms, Creative, Digital, CRM, Loyalty, and Insights. This role offers a unique chance to join a vibrant team where creativity, innovation, and meaningful customer connections are valued, especially on platforms like Meta, TikTok, and YouTube.

Responsibilities

• Support the Social Media Lead by using social listening, tracking, and reporting tools to monitor organic social media performance.
• Evaluate competitor activities and the broader social media environment to stay informed of trends.
• Create clear, actionable weekly and monthly reports including insights and recommendations.
• Analyze audience behaviors, conversation themes, and social trends.
• Manage and monitor online communities across Instagram, TikTok, Facebook, and YouTube, ensuring customer interactions are timely, engaging, and comply with brand safety guidelines.
• Work collaboratively with internal teams and agencies to identify emerging conversations, manage escalations, and proactively engage audiences to build brand awareness and positive sentiment.
• Provide regular social media reporting for stakeholders, contribute insights that influence marketing strategies, and identify opportunities to increase engagement and brand loyalty.

Candidate Profile

• Passionate about social media, audience understanding, and building online customer relationships.
• Strong familiarity with Instagram, TikTok, Facebook, and YouTube platforms including trends and community behaviors.
• Competent in analyzing social media metrics, spotting patterns, and translating data into clear recommendations.
• Organized and detail-oriented with the ability to manage multiple priorities effectively in a fast-paced setting.
• Experience with social media management, listening, analytics, and community tools is desirable.
• Strong interest in customer experience and enhancing Sainsbury's social media presence.

Essential Requirements

• Hands-on experience supporting or managing organic social media channels such as Instagram, TikTok, Facebook, and YouTube.
• Proficiency with social media analytics, listening, reporting, or community management tools.
• Ability to produce performance reports and present findings effectively to stakeholders.
• Experience handling online community interactions in a manner consistent with brand safety standards.

Benefits and Culture

• Inclusive work environment welcoming everyone regardless of background or location.
• Opportunities for personal and professional development, with support to explore new roles within the evolving team and company.
• Flexible working options where possible.
• Colleague discount starting at 10%, rising to 15% at various times, usable at Sainsbury's, Argos, TU, and Habitat.
• Comprehensive pension and life insurance plans.
• Potential for a performance-based bonus up to 5% of salary depending on company results.
• Generous holiday allowance with option to purchase additional leave.
• Additional financial benefits including season ticket loans, cycle-to-work scheme, health cash plans, salary advances, and access to discounts from hundreds of retailers.
• Employee assistance program for wellbeing support.
• Family leave benefits including up to 26 weeks’ paid maternity or adoption leave and up to 4 weeks’ paid paternity leave.

Additional Information

Further benefit details and policies are available at the company's dedicated careers resource. Note that some benefits are subject to length of service and eligibility criteria.