Social Media and Shopify Growth Manager

About the Role

Sagar Fashion is seeking a results-oriented Social Media and Shopify Growth Manager to drive online sales growth in the United States market. This full-time India-based role involves close collaboration with our U.S. team and is targeted at developing a scalable e-commerce brand specializing in fashion and textile products.

Key Responsibilities

• Oversee and grow presence on social platforms including Instagram, Facebook, Pinterest, TikTok, and others, focusing on engaging U.S. customers.
• Develop a monthly content and campaign calendar tailored to the U.S. audience, creating reels, posts, stories, product videos, and promotional materials.
• Engage with customers professionally by managing comments and direct messages and working alongside influencers and affiliate partners.
• Drive quality traffic to the Shopify website, manage product launches, collections, discount campaigns, and seasonal promotions.
• Enhance product pages, banners, descriptions, and calls to action to boost conversion rates, average order value, and repeat purchases.
• Monitor and support remarketing campaigns for abandoned carts and coordinate email, SMS, and WhatsApp marketing efforts.
• Plan and execute Meta advertising campaigns, including prospecting and retargeting, optimizing customer acquisition cost and advertising ROI.
• Collaborate with Google Ads specialists as needed and conduct creative testing to scale profitable campaigns across the U.S.
• Manage content creation workflows with designers, photographers, and video editors ensuring brand consistency across all channels.
• Analyze U.S. customer and market data, review competitor activity, and recommend new products and offers based on insights.

Experience and Skills Required

• 3 to 6 years experience in social media management, e-commerce, or digital marketing, particularly with Shopify B2C operations.
• Proven success targeting and engaging U.S. consumers alongside strong hands-on experience with Meta Ads Manager and influencer marketing.
• Expertise in Shopify store management, Instagram and Facebook marketing, performance marketing, and content strategy.
• Familiarity with email and SMS marketing, Google Analytics, Shopify Analytics, and creative campaign planning.
• Fluency in written English and capability for detailed data analysis and reporting.

Preferred Industry Background

• Background in fashion e-commerce, especially Indian ethnic wear, apparel, lifestyle, jewelry, accessories, or home furnishings.
• Experience with direct-to-consumer (D2C) brands and U.S.-focused online stores is advantageous.

Performance Metrics

The role’s success will be assessed via monthly Shopify revenue, order quantity, website conversion rates, customer acquisition costs, return on ad spend, average order value, repeat purchase rate, cart abandonment recovery, social media revenue, engagement quality, email/SMS campaign revenue, and influencer campaign results.

Non-Negotiable Expectations

• Understanding that social media efforts must drive sales and willingness to accept responsibility for revenue goals.
• Proficiency with hands-on Shopify management and Meta advertising.
• In-depth comprehension of U.S. customer behaviors and ability to maintain precise weekly reporting.
• Comfort coordinating effectively with teams across India and the U.S.

Success Vision

The successful candidate will establish a dependable online sales system targeting U.S. consumers, convert social followers into loyal customers, discover profitable products and audiences, reduce reliance on discounts, and create a distinguished consumer brand in the American market.