Social Media and Marketing Executive

About RX Group

RX Group is a retail consulting agency serving retailers, shopping centres, and service organizations throughout New Zealand. Our focus is to assist clients in expanding their businesses through strategic planning, marketing, and practical retail knowledge. Our offerings include consulting engagements, content and campaign production, industry talks, and retail tours. We also provide continuous marketing assistance including social media management, content development, digital advertising, and event support.

Position Purpose

This position involves devising and implementing compelling marketing material and campaigns aimed at fostering client growth and promoting RX Group's consulting services and industry events. The role demands leadership in daily content creation, social media oversight, and campaign execution across various client and in-house projects. Regular communication with clients to fulfill their marketing needs is essential. Additionally, depending on experience, support may be provided for retail and merchandising initiatives alongside the consulting team. This flexible part-time role is predominantly remote with occasional on-site client interactions. Candidates must be Auckland-based.

Responsibilities

• Develop and curate engaging content for platforms including META, TikTok, LinkedIn, and websites.
• Oversee organic and paid social media accounts.
• Create various content formats such as static images, Reels, short videos, and carousels.
• Write and revise material for websites, electronic direct mails, and marketing campaigns.
• Maintain content calendars and schedule posts.
• Engage directly with client tenants to support their social media and marketing communications.
• Assist in planning and executing marketing campaigns, including advertising and retail promotional activities.
• Manage paid social media campaigns on Meta and TikTok.
• Monitor campaign performance and generate reports highlighting key outcomes.
• Apply fundamental SEO techniques and optimize website content.
• Coordinate with clients and retail tenants to facilitate event delivery.
• Organize logistics such as booking venues and talent, as well as creating event invitations and managing RSVPs.

Required Skills and Experience

• A minimum of three years’ experience in content creation, social media, or digital marketing.
• Proficiency managing social media on META, TikTok, and LinkedIn platforms.
• Competence in producing video and visual content.
• Experience running or supporting paid social and digital marketing campaigns.
• Strong writing aptitude and effective communication skills.
• Well-organized with the ability to handle multiple projects simultaneously.
• A qualification in Marketing, Business Management, Design, or Communications.
• Willingness to engage proactively in face-to-face interactions with retailers.

Preferred but Not Mandatory

• Familiarity with Wix, Mailchimp, or other customer relationship management tools.
• Background in retail, merchandising, or category management.
• Experience with Shopify, WordPress, or other content management systems.
• Knowledge of Canva or comparable content design tools.
• Experience using Milanote, Trello, or equivalent planning and approval platforms.
• Basic understanding of SEO or Google Ads.

Additional Details

• This is a part-time role offering 10 to 15 hours weekly initially with potential to increase hours.
• Work schedule is flexible and predominantly remote, but requires some occasional on-site presence for team collaboration, client meetings, and events throughout the year.
• The position reports to the Senior Marketing Consultant.

How to Apply

Applicants are encouraged to submit their CV along with a brief cover letter expressing why they are suitable for this dynamic retail consultancy role and what qualities they would bring to the team.