Social Media and Influencer Manager

About Glowbar

Glowbar is revolutionizing skincare by offering straightforward, impactful treatments delivered within 30 minutes by expert estheticians, eliminating unnecessary steps. Since its 2019 launch in New York City, the brand has quickly expanded across the Northeast and continues to grow. Focused on people and confidence, Glowbar aims to make skincare simple and accessible.

Role Overview

The Social Media and Influencer Manager will be a dynamic social media expert responsible for managing Glowbar’s presence on Instagram and TikTok, overseeing influencer collaborations, and cultivating an engaged online community. This key position partners closely with the Founder and CEO and reports to the Director of Marketing. Located in the NYC headquarters, this role requires hands-on involvement in creating compelling content and executing strategic social initiatives.

Daily Responsibilities

• Develop and manage the daily social media content calendar for Instagram and TikTok, ensuring consistent publishing that resonates culturally and maintains brand relevance.
• Craft clear, engaging, and brand-aligned copy for posts, captions, and community interactions.
• Collaborate with the Founder and CEO to shape and maintain her personal social media channels, bringing strong creative direction and authenticity to her content.
• Create, shoot, edit, and publish original content that reflects both the brand’s identity and creative standards.
• Translate real-life brand events, activations, and new studio launches into captivating social media stories.
• Generate creative briefs and recommendations aligned with overarching brand and marketing goals, including content for paid advertisements.
• Identify and integrate emerging trends, sounds, and social formats to keep the brand current and influential.
• Develop and sustain robust relationships with creators and influencers across nano to macro tiers, managing briefs, deliverables, and influencer memberships.
• Explore and grow TikTok Shop affiliate opportunities as a commercial influencer revenue stream.
• Manage online community interactions by responding promptly and authentically to comments, direct messages, and tagged content in the brand's voice.
• Monitor community sentiment, extracting valuable customer insights to inform future strategies.
• Track and analyze social media and influencer program performance on a weekly and monthly basis to optimize outcomes continuously.

Success Metrics

• Growth in social media followers
• Engagement rates across platforms
• Quantity and impact of influencer content and appointments driven
• Response times in community management
• Volume and quality of advertisement creatives produced

Candidate Requirements

• Bachelor's degree required.
• Between 1 to 3 years of experience in social media management, influencer marketing, or content creation.
• Proficient and insightful user of TikTok and Instagram, understanding platform mechanics beyond general use.
• Experience with graphic design tools such as Canva, Figma, Adobe Suite, or equivalents.
• Skilled in producing and editing native social media content.
• Excellent writing abilities with strong copywriting skills.
• Highly organized with effective project management capabilities.
• Superior written and verbal communication skills.
• Energetic, proactive, and able to thrive in a fast-paced environment.

Preferred Qualifications

• Experience related to TikTok Shop or influencer commerce initiatives.
• Familiarity with project management tools like Asana.
• Knowledge of influencer management platforms such as CreatorIQ.
• Existing connections within beauty or skincare creator communities.
• Passion for beauty, wellness, and skincare sectors.
• Background working in early-stage or rapidly scaling startups.