Social Media and Influencer Manager

About Salesforce

Salesforce is the leading AI-driven Customer Relationship Management (CRM) platform, where technology and human collaboration drive customer success. We embrace innovation as a core value and aim to transform the future of work through AI-powered solutions, particularly with our flagship product, Agentforce.

Role Overview

We seek a creative and strategic Social Media and Influencer Manager to steer our social media presence and develop a top-tier influencer program centered on Agentforce. This involves crafting platform-specific content strategies and managing a diverse range of partnerships with creators and executives, defining our brand’s voice across social channels.

Key Responsibilities

• Design and implement impactful social media strategies for platforms including LinkedIn, X (formerly Twitter), and YouTube.
• Oversee daily social media operations including planning, content scheduling, and fostering community engagement.
• Lead social campaigns for significant product launches, events, and strategic initiatives.
• Manage and curate the LinkedIn newsletter to serve as a leading owned media outlet.
• Establish and expand an employee advocacy program to empower authentic brand representation.
• Handle strategic partnerships with creators and collaborate externally on content.
• Support executives in building and sustaining thought leadership via social media presence.
• Maintain relationships with key industry influencers and analysts to boost brand credibility.
• Work closely with internal teams such as Product Marketing, Campaigns, Events, Content, and Creative to leverage high-value social opportunities.
• Analyze social media performance metrics to refine strategies and showcase business outcomes.
• Stay informed about social media trends, algorithm changes, and emerging platforms to keep the brand at the forefront.

Required Experience and Skills

• A minimum of five years in social media or influencer marketing roles.
• In-depth knowledge of best practices across all major social media platforms.
• Proven success in developing or scaling influencer or employee advocacy initiatives.
• Exceptional writing skills capable of producing convincing content for complex enterprise technology; portfolio submission required.
• Proficiency in design tools like Figma, Photoshop, and Canva; video editing skills are a plus.
• Excellent stakeholder management and relationship-building capabilities.
• Strong analytical skills with familiarity in social analytics tools.
• Ability to adapt and perform well in dynamic, fast-paced environments.

Additional Information

Salesforce promotes a limitless work-life balance enhanced by supportive benefits, including mental health resources, parental leave, insurance, 401(k), and employee stock purchase possibilities. We are committed to equity and inclusion, providing reasonable accommodations during recruitment and employment. We also utilize AI tools in our hiring process while maintaining human oversight. Our equal opportunity policies ensure non-discrimination based on protected categories in all employment matters.