Part-Time Social Media Content Creator

About Sally's Apizza

Sally's Apizza is a renowned, traditional coal-fired pizza brand originating from New Haven and expanding swiftly. Based in Fairfield County, Connecticut, the company prides itself on its authentic heritage and commitment to top-quality New Haven style apizza.

Position Overview

We are seeking a Part-Time Social Media Content Creator to craft engaging digital content that highlights our story and connects with our community across platforms like Instagram, Facebook, and TikTok. This role requires hands-on content creation, social media management, and collaboration with marketing efforts, based in-person primarily around Stamford and Fairfield, with some travel.

Key Responsibilities

• Design and implement creative social media content plans for various platforms.
• Capture and produce high-quality photos and short videos reflecting the Sally's experience.
• Handle daily social media postings and interact with the audience by replying to comments, messages, and reviews.
• Conduct social listening to monitor trends, sentiment, and brand discussions.
• Partner with marketing to ensure content supports campaigns, promotions, and brand standards.
• Assist with paid social campaigns and evaluate results through tools like Meta Ads Manager and Google Analytics.

Candidate Profile

• Demonstrated social media experience with a portfolio or active social accounts is preferred.
• Strong visual content creation skills, including photography and video editing.
• Proficiency with social media management and scheduling software.
• Meticulous attention to detail complemented by excellent writing and editing capabilities.
• Self-motivated with the ability to manage numerous projects and deadlines autonomously.
• Passion for food culture, hospitality, and storytelling authenticity.

Technical and Language Skills

• Solid computer skills including Microsoft Office and Adobe Creative Suite.
• Knowledge of Google Analytics encompassing ad targeting, ROI metrics, and audience demographics.
• Basic SEO comprehension.
• English fluency required; basic Spanish skills advantageous but not mandatory.

Work Environment and Other Requirements

• Ability to stand for up to 10 hours and lift up to 50 pounds.
• Availability to work days, nights, weekends, and holidays.
• On-site presence required at least three days per week including support for new restaurant launches.
• Approximately 10% travel overnight nationwide for specific projects.
• Must have an active LLC to apply.

Compensation and Schedule

This part-time position offers a flexible schedule. The pay ranges from $18 to $20 per hour, dependent on experience.

Core Values

• Obsession for Apizza: Delivering uncompromised quality and dedication to New Haven apizza traditions.
• Commitment to Guests: Providing warm, memorable hospitality experiences for all guests.
• Strength of Character: Exercising integrity, fairness, and trustworthiness.
• We Are Family: Supporting coworkers with accountability and honest feedback.

Competencies

• Attention to detail and thorough work methods.
• Functional expertise in photography, videography, content creation, graphic design, and social media platform usage.
• Awareness of organizational systems, culture, and decision impacts.
• Effective oral communication, including on-camera interview skills.
• Strong ethical standards and integrity in professional conduct.