Social Media and Content Marketing Coordinator

Company Overview

Winnie & Co. is a rising Australian bag brand affiliated with Style State Wholesale apparel, a prominent fashion wholesaler in Australia with over 30 years of industry knowledge. Together, these in-house brands represent a legacy of innovation, design expertise, and commercial accomplishment, with products stocked by thousands of retailers nationally and globally.

Role Summary

We are seeking a creative, motivated, and commercially aware Social Media and Content Marketing Coordinator to enhance our marketing team. This role entails end-to-end management of organic social media content, overseeing paid advertising campaigns, strategic content planning, and photoshoot coordination for both Style State and Winnie & Co.

This is a full-time, on-site position located at our showroom in Surry Hills, close to Central station and public transport.

Compensation and Benefits

• Annual salary ranging from $70,000 to $75,000 plus Superannuation, based on experience
• Annual salary reviews
• Performance bonuses awarded weekly, monthly, and annually
• Monthly gifting of wardrobe items and employee discounts
• Catered team lunches every Friday
• Frequent team dinners and bonding events
• Additional benefits included

Key Responsibilities

• Oversee social media calendars for Instagram, TikTok, Pinterest, and emerging platforms for both brands
• Develop, produce, and post engaging organic content such as Reels, TikToks, Stories, static images, behind-the-scenes, founder stories, and campaign launch material
• Generate creative content ideas aligned with product releases, seasonal marketing goals, and current social trends
• Manage and optimize paid advertising campaigns on Meta, TikTok, and Pinterest to enhance customer acquisition, interaction, and sales
• Analyze advertising outcomes and refine campaigns to ensure optimal return on investment
• Coordinate photoshoots including campaign, e-commerce, and content production
• Prepare comprehensive shot lists, content briefs, mood boards, and production schedules to meet content needs across channels
• Identify ways to increase audience engagement, broaden reach, and boost brand presence on all social media platforms
• Support influencer identification and collaboration efforts
• Monitor and report on social media and advertising performance metrics with actionable insights

Desired Attributes and Skills

• Highly creative with keen visual storytelling skills and a solid grasp of branding and social media trends
• Proficient with Instagram, TikTok, and Pinterest platforms
• Comfortable appearing in and directing content production
• Experienced in managing paid social advertising campaigns on Meta, TikTok, and other digital platforms
• Ability to balance innovative ideas with commercial objectives and understand the business impact of content
• Effective organizational skills to juggle multiple projects
• Confident working independently and collaboratively in a dynamic environment
• Strong communication abilities and meticulous attention to detail
• Proactive mindset with ownership and initiative in concept generation
• Passion for fashion, branding, content creation, and digital marketing

Preferred Experience and Education

• Minimum of 2 years’ experience in social media marketing, content marketing, digital marketing, or similar roles
• Proven track record managing paid social ads
• Experience in fashion, retail, lifestyle, or consumer brands is advantageous
• Qualifications in Marketing or related fields are preferred

Work Environment and Culture

The role suits a candidate who thrives in a fast-paced, high-performance workplace, driven by growth, learning, and continuous development. Our team values accountability and structured, focused efforts aimed at results. We provide opportunities to broaden expertise in content marketing, creative direction, and brand building.

This position offers the chance to blend creativity with strategy, lead impactful campaigns, and join a results-focused team invested in innovation and career progression.

Application Instructions

Interested candidates are requested to submit their resume, cover letter, and portfolio. The start date is immediate, and only shortlisted applicants will be contacted.