Social Media and Content Manager

About The Paddy Box

The Paddy Box is a renowned Irish hamper company that connects people worldwide with Ireland by offering thoughtfully curated boxes filled with iconic Irish products. These boxes evoke nostalgia and comfort for those with Irish heritage living abroad. Known for its unique offerings, affordability, and efficient delivery, The Paddy Box prides itself on spreading a heartfelt sense of belonging and cultural connection.

Role Overview

We are searching for a creative and dynamic Social Media and Content Manager to spearhead our social media marketing initiatives. This individual will shape and execute strategies that enhance brand visibility, engage our audience meaningfully, and drive lead generation and conversions. Acting as the brand's voice across platforms, you will continuously seek innovative ways to reach customers and attract new followers while keeping content aligned with our brand identity and marketing goals.

Key Responsibilities

• Develop and implement an organic social media plan integrated with The Paddy Box's overall marketing strategy.
• Manage a detailed content calendar that covers marketing campaigns, seasonal events, cultural moments, product launches, and business priorities.
• Collaborate closely with the marketing team to ensure cohesion across all marketing channels.
• Identify and leverage opportunities to enhance storytelling on social media platforms.
• Stay up-to-date on Irish cultural events, global trends, platform innovations, and popular formats to keep content fresh and appealing.
• React promptly to emerging trends by crafting timely content.
• Work alongside the Paid Media Manager and Marketing Executive to develop paid social media campaigns and native ad content.
• Create, film, and edit captivating content for TikTok, Instagram, Facebook, and other relevant platforms, showcasing The Paddy Box’s brand personality and visual style.
• Lead organic content production, including in-office and external shoots, and appear on camera when necessary.
• Write compelling social media captions and campaign copy aligned with the brand’s tone of voice.
• Publish and manage organic content, scheduling posts to maximize reach and engagement.
• Monitor social media channels daily to respond to comments, messages, mentions, and user-generated content in a friendly and brand-consistent manner.
• Build and nurture an active online community around The Paddy Box.
• Engage outside normal business hours when timely opportunities arise, including weekends.
• Establish relationships with Irish diaspora communities, influencers, creators, and brand advocates to foster collaborations.
• Support influencer and partnership campaigns from planning to execution.
• Track and analyze social media performance metrics, generating detailed monthly reports to inform strategy adjustments.

Qualifications and Skills

• Bachelor’s degree in Marketing, Communications, or a related field, or equivalent professional qualifications.
• At least two years’ experience in social media, marketing, or content creation, preferably within retail or e-commerce.
• Fluent English communication skills, both written and spoken, with excellent copywriting and editing capabilities.
• Deep knowledge of TikTok, Instagram, Facebook platforms, including trends, formats, features, and best practices.
• Experience with TikTok Shop and campaigns tailored to it is advantageous; familiarity with LinkedIn is a plus.
• Strong skills in video filming and editing, with proficiency in tools such as CapCut and Canva.
• Expertise in visual storytelling, including the use of video hooks, pacing, audio selection, and maintaining consistent brand tone.
• Creative thinker with initiative to explore new ideas and formats.
• Meticulous attention to detail, good design sense, and excellent organizational and time management abilities.
• Able to handle multiple projects and tight deadlines in a fast-moving environment.
• Proactive, adaptable, and eager to learn about new industry tools and trends.
• A genuine passion for Irish culture, community, and storytelling.

Work Environment and Flexibility

• Comfortable appearing on camera to represent the brand where needed.
• Capable of producing high-quality, brand-aligned work within set deadlines.
• Effective at managing multiple priorities under pressure.
• Willing to occasionally work outside standard hours to capitalize on important engagement opportunities.
• Able to create tailored campaigns for varied social platforms including TikTok, Instagram, Facebook, LinkedIn, and YouTube.
• This role is hybrid: expect to spend three days per week at the Dublin 17 office with remaining time working remotely or on location for shoots.

Why Join Us?

The Paddy Box is a close-knit, family-driven company that values building a supportive and inclusive workplace culture. Joining us means becoming part of a passionate, innovative team dedicated to delivering a meaningful taste of home through our products. This position offers an exciting chance to grow your digital marketing skills and make a significant impact on our brand’s presence and success.