Social Media Assistant / Content Creator

Company Overview

Minor Hotels is a luxury hospitality group serving modern travelers with authentic experiences, connecting guests to local places, people, and stories through warm, personal service in some of the world’s most appealing destinations. Its portfolio includes luxury brands that welcome guests to destinations spanning islands, beaches, cities, deserts, and jungles.

The group operates five hotels in Doha under the Anantara, Tivoli, and Oaks brands.

Role Summary

The Social Media Assistant / Content Creator will oversee the hotel’s social media presence and ensure day-to-day activity is managed smoothly and professionally. The role calls for strong ethical standards and a commitment to protecting the brand’s reputation while supporting product and service quality for guests and clients.

Key Duties

• Create and plan engaging social content for the hotel’s channels, working closely with photographers, videographers, and other creative partners.
• Shape and support a social media strategy that contributes to the property’s overall business goals.
• Build content plans that stay aligned with the brand’s identity.
• Produce steady, relevant content across platforms, including drafting and refining posts, improving audience interaction, and supporting campaigns.
• Handle a large volume of daily social media posts.
• Develop and maintain the hotel and F&B social media calendar in line with key messages, promotions, and marketing activity.
• Respond to social media followers and enquiries promptly and professionally.
• Keep track of current social media trends and best practices.
• Recommend improvements to strengthen social media performance.
• Identify promotional opportunities such as influencer partnerships, marketing tie-ins, and brand activations.
• Propose campaign and activation ideas that grow brand engagement and revenue.
• Ensure all content and social activity follow brand guidelines.
• Plan and deliver both short-term and long-term campaign objectives, including KPI setting and performance tracking.
• Coordinate with operational teams on F&B, rooms, and spa packages and promotions.
• Carry out social media audits and recommend practical improvements.
• Assess and present social media performance updates to hotel management.

Candidate Profile

• Bachelor’s degree or diploma in Social Media, Marketing, Digital Marketing, or a related discipline.
• Minimum of 2 years’ experience in social media and content creation.
• Strong creative ability with a proven history of producing content, campaigns, and promotional materials.
• Capable of managing projects within time and budget limits.
• Able to perform effectively under pressure.
• Comfortable using computers and standard digital tools.

Additional Information

High ethical standards are expected in this position to help maintain the organization’s competitive edge and the confidence of colleagues in the quality of products and services delivered.