Social Media and Community Specialist

About Primally Pure

Primally Pure is a holistic skincare and wellness company dedicated to producing truly natural, non-toxic products that promote radiant skin and a healthier lifestyle. The brand values transparency, education, and cultivating an engaged community centered on authentic wellness.

Position Summary

We are seeking a dynamic and motivated Social Media and Community Specialist based in Southern California near Murrieta, CA, to work full time in a hybrid schedule (Monday to Friday with occasional weekends). Reporting to the Social Media and Community Manager, this role involves enhancing the brand's presence and community engagement primarily on Instagram and TikTok.

Key Responsibilities

• Respond promptly and thoughtfully to comments, direct messages, and mentions across organic and paid social media channels.
• Develop meaningful relationships with customers, creators, and partner brands through proactive engagement and communication.
• Identify and communicate recurring community questions and feedback to internal teams.
• Support new social features and communications like Instagram Broadcast Channels.
• Maintain a consistent, professional, and engaging brand voice throughout all community interactions.
• Coordinate social media content creation, approval, and publishing, focusing mainly on Instagram and TikTok platforms.
• Assist with capturing content during office-based activities, podcasts, photoshoots, events, and brand initiatives throughout Southern California.
• Help craft captions, Instagram Stories, community prompts, and other platform-specific messaging.
• Work closely with designers and internal teams to align on creative briefs and timelines.
• Support various social initiatives such as giveaways, partnerships, product launches, and growth campaigns.
• Provide weekly updates on platform trends, new content formats, and opportunities for social growth.
• Compile and analyze monthly social and community performance metrics, tracking KPIs like engagement, response rates, and community expansion.
• Deliver qualitative and quantitative insights to improve future social strategies and support campaign reporting.

Qualifications

• 2 to 3 years experience in social media, community management, influencer marketing, or related fields.
• Experience working with skincare, beauty, wellness, lifestyle, or similar consumer brands is highly preferred.
• Bachelor's degree in Communications, Marketing, Public Relations, or related areas is preferred.
• Strong expertise with Instagram and TikTok, including publishing workflows, engagement tactics, trends, and platform best practices.
• Excellent written and verbal communication skills with a keen eye for tone, grammar, and maintaining brand consistency.
• Highly organized with the ability to juggle multiple projects, priorities, and deadlines simultaneously.
• Adaptability to fast-paced environments with changing priorities.
• Proactive, resourceful self-starter willing to take initiative and assist broadly as needed.
• Strong follow-through with the ability to advance projects independently.
• Experience with short-form video editing tools like CapCut.
• Comfortable filming content and appearing on camera when required.
• Familiarity with social scheduling software, analytics tools, project management platforms, and digital asset management is a plus.

Work Details

This is a full-time position based in Southern California near Murrieta, requiring onsite presence with a hybrid work model.