Social & Growth Specialist

Role Overview

This position includes two distinct roles focused on brand storytelling, growth, and product launches at Sunspell, based in New York City. Candidates will choose one of two specializations: building brand and founder presence through content and social media, or orchestrating comprehensive product launch strategies with community engagement and events. Both roles demand outcome-driven work emphasizing substantial, measurable growth and impactful moments.

Responsibilities

• For the Brand and Founder Growth role: produce, edit, and distribute high-quality short-form video content and brand narratives.
• Maintain consistent publishing cadence and prepare content pipelines ahead of schedule across platforms including LinkedIn, X, and Instagram.
• Leverage AI tools, especially Claude, to enhance research, drafting, and production efficiency, functioning effectively as a solo operator with team-scale output.
• Manage and grow The Playbook, the company's monthly publication.
• Expand the founder's visibility by creating a personal, sophisticated social media presence featuring thoughtful content and distinctive style.
• For the Product Launch and Worldbuilding role: design and execute end-to-end launch strategies for products.
• Conceptualize and coordinate pop-ups, events, and signature moments that attract attendees beyond standard promotional posts.
• Develop and nurture grassroots community growth centered around product offerings.
• Create immersive launch experiences that maximize impact on limited budgets.

Candidate Requirements

• For Brand and Founder Growth: multiple years managing social media, content, and growth for brands, studios, or creators at scale.
• Proven ownership of social feeds and demonstrated growth metrics.
• Proficient video editing and design skills with tools like Premiere or Final Cut, and Figma or Canva.
• Advanced AI tool usage experience, particularly with Claude, and ability to build measurable growth pipelines on LinkedIn, X, and Instagram.
• For Product Launch and Worldbuilding: experience in experiential marketing, event management, community building, or brand world creation with verifiable successful launches.
• Capability to plan and execute pop-ups and events attracting significant attendance.
• Strong instinct for grassroots growth, with the ability to build genuine communities beyond follower numbers.
• Creative vision to develop cohesive worlds around product launches and maximize limited resources for high impact.
• Both roles require candidates to present concrete examples and measurable results confirming their growth achievements and successful projects.

Additional Information and Terms

• Location: Full-time, on-site at New York City.
• Contract: initial three-month paid trial period leading to full-time position based on fit.
• Number of openings: two, one for each specialization lane.
• Compensation: competitive salary contingent on experience with benefits including health insurance, daily lunch, high-quality equipment, necessary tools, and a budget for craft development.
• Work hours: flexible with no strict fixed schedule.

Who Should Not Apply

• Candidates whose results are minor or difficult to attribute to their efforts.
• Those who require detailed instructions and direction to work independently.
• Applicants focused on output volume without clear growth impact.
• Individuals expecting a pre-built audience rather than building one from scratch.