Social Content Producer (Freelance)

About Swish Breaks

Headquartered in New York City, Swish Breaks is revolutionizing the live shopping experience by integrating sports, culture, and commerce. They process over 100,000 orders each month via platforms such as Whatnot, Fanatics Live, TikTok, and their own digital channels. This role offers a chance to be at the forefront of shaping live commerce with a culture-driven team dedicated to fast-paced ownership and impact.

Role Overview

The Social Content Producer position is a freelance opportunity focused on quickly crafting dynamic and trend-aware social content, primarily for Instagram. Reporting to the Manager of Social & Content, the producer’s task is to convert live streams, cultural highlights, and product moments into engaging Reels, Stories, and posts that resonate as native, timely, and captivating social media assets. The role demands rapid turnaround, an eye for emerging trends, and excellence in video editing.

Key Responsibilities

• Transform live event footage into compelling Instagram content daily, including Reels, Stories, and posts that feel organic and current.
• Edit short video clips sharply, integrating attention-grabbing hooks, rhythm, captions, and packaging to maximize viewer engagement.
• Stay deeply embedded within social media trends, identifying and leveraging emerging formats, sounds, and memes to enhance Swish’s content style authentically.
• Manage real-time Instagram content publication, crafting immediate Stories and highlight clips during live moments to maintain audience excitement.
• Collaborate closely with the Social & Content Manager each day to prioritize impactful content and refine output for quality and effectiveness.
• Utilize performance analytics like views, retention, saves, and shares to continuously optimize content strategies and formats.
• Maintain organized management of media assets, version control, and captions to ensure scalable, error-free content delivery.
• Preserve and express Swish's distinctive brand voice that is confident, culturally relevant, and engaging without being clichéd.

Experience and Qualifications

• Proven experience producing rapid social media content, especially on Instagram Reels, for brands, media, or creators.
• A portfolio showcasing a sharp sense of trend awareness, fast-paced production, and high-quality short-form video content tailored to Instagram audience preferences.
• Advanced video editing skills using tools such as CapCut, Premiere Pro, or Final Cut Pro, with comfort handling raw live footage.
• Strong intuition for creating engaging hooks, pacing, subtitles, on-screen text, and packaging designed to maximize viewer retention.
• Adaptability and low ego in receiving feedback and quickly iterating projects to improve quality and impact.
• Excellent copywriting skills for captions, Stories, and calls-to-action that feel natural and in tune with the platform’s culture.
• Strong operational skills to keep digital files, workflows, and deadlines streamlined and efficient, even in fast-moving environments.
• Willingness and availability to work during nights and weekends to capture and publish peak live moments.

Additional Advantages

• Background in live shopping, creator marketplace environments, ecommerce, sports, or trading card games.
• Passion for culture-driven spaces such as streetwear, sports, gaming, or media that influence community expression.
• Genuine enthusiasm for creators, fan bases, collectors, and related cultures, viewing this work as more than just a job.

Company Work Culture

• Emphasis on high performance with speed, accuracy, accountability, and no ego or drama.
• Encouragement of proactive ownership and problem-solving rather than passive waiting.
• Open to feedback with quick correction cycles to continuously enhance outcomes.
• Operations prioritizing both rapid content shipping and thoughtful judgment.
• Implementation of AI technologies when feasible to automate tasks.
• Preference for vibrant in-office collaboration over remote setups to build strong culture and energy.