Showroom & PR Specialist

Role overview

This position is centered on managing the showroom experience and supporting public relations efforts for a fashion brand. The role focuses on maintaining strong connections with fashion journalists, stylists, influencers, and other key voices in the industry, while also handling administrative PR support such as press tracking, record keeping, and internal sample coordination. The role is based in the New York Support Office and reports to the Brand PR & Talent Manager.

What you’ll do

• Keep the showroom organized, tidy, and visually aligned with brand standards and global presentation guidelines.
• Oversee sample movement, including requests, dispatches, returns, and accurate tracking through the showroom application tool.
• Help plan and run showroom events by coordinating logistics, invitations, and display setup.
• Manage everyday communication with talent and their teams, supporting casting, contract discussions, fittings, gifting, and travel arrangements.
• Work closely with Communications Specialists on PR campaigns and fashion communication initiatives.
• Partner with internal teams such as Influencer Marketing and store teams to ensure access to product and campaign alignment.
• Assist with PR administration, including monitoring press coverage, maintaining documentation, and supporting internal sample sales.
• Develop and nurture relationships with journalists, stylists, influencers, and other industry opinion leaders.
• Represent the brand at industry functions and company events to strengthen PR relationships and support broader objectives.
• Act as a consistent brand representative in all external interactions, reflecting company values and image.
• Help improve showroom workflows and support collaboration across the wider Marketing team.
• Stay informed on market developments and competitor activity within the area of expertise.

Qualifications

The ideal candidate has a background in PR, Communication, Marketing, or a closely related discipline and brings a strong interest in fashion and media. You should be highly organized, able to manage multiple tasks at once, and detail-oriented. Experience in building and maintaining partnerships with celebrities, influencers, or similar public figures is important, along with an established network in fashion and celebrity circles. A creative eye is needed for visual merchandising, product presentation, and styling, and you should feel confident communicating clearly, both verbally and in writing, in English. Additional languages may be needed depending on the market. Prior experience in Fashion PR, showrooms, or editorial fashion is expected.

Additional information

H&M emphasizes an inclusive workplace and welcomes people from a wide range of backgrounds, including differences in race, ethnicity, gender, age, religion, sexual orientation, and disability. The company highlights its values-driven culture, built on seven core values developed over more than 75 years. Employees can connect through Colleague Resource Groups for community and networking. The organization promotes authenticity at work and offers opportunities to grow within a large global talent network. Benefits include health insurance, wellness and family support programs, company-matched 401(k), paid leave, paid time off, and a community day to support local volunteering. Employees also receive a staff discount at H&M, & Other Stories, and COS.

Compensation and job details

The posted salary range is $88,800 for this role in New York. The employer notes that actual pay may be higher or lower depending on qualifications and that the range may change in the future. This is an exempt position. The posting also notes that responsibilities listed are the main ones and that additional duties may be assigned at the company’s discretion.