Senior Visual Designer

Role overview

Shopbop is hiring a Senior Visual Designer for its Creative team. This position is an opportunity to influence the everyday digital experience of a major online fashion destination. The role focuses on maintaining and improving visual standards across site and email, while also owning production for a wide range of digital content.

You will support and refine visual style systems used across the team, and produce daily web content for shopbop.com across desktop, mobile, and app experiences. The role reports to the Visual Design Manager and works closely with the Head of Visual Design, with a strong emphasis on consistency, quality, and efficient execution.

This position is well suited to a highly detail-oriented designer who enjoys structured systems, works comfortably in a fast-moving environment, and takes pride in precise, high-volume output.

What you'll do

• Set the direction for visual style guidance across site, app, and email, and keep those standards clearly documented and consistently used.
• Own production from start to finish for digital assets such as homepage modules, landing pages, promotional creative, email, and app-ready formats.
• Work with the Visual Design Manager, Head of Visual Design, and other partners to deliver polished work on time.
• Build, document, and improve processes and workflows so the team can operate more efficiently.
• Protect accuracy and visual consistency across every deliverable, ensuring work meets Shopbop's standards.
• Handle several active projects at once while balancing deadlines and priorities.
• Keep stakeholders informed and aligned on schedules, requirements, and creative direction.
• Coach and support other designers to help strengthen team quality and production output.

Team context

The Creative Content team creates fashion, editorial, and commerce storytelling that is meant to resonate with customers. The group values different perspectives, moves quickly, and collaborates closely to produce thoughtful and inspiring work that reflects an evolving fashion landscape.

Qualifications

A portfolio is required. Candidates should have at least 5 years of design experience, strong Adobe Creative Suite skills, and hands-on proficiency with Illustrator, Photoshop, InDesign, and Acrobat on macOS. A bachelor's degree or an equivalent background is expected.

Preferred experience

Useful additional experience includes working on e-commerce, search, social, and other major application types; designing for multiple user touchpoints across platforms and devices; understanding front-end technologies such as HTML, CSS, and JavaScript; influencing stakeholders across geographies and business units; creating multimedia content; and working in fashion retail or e-commerce design. Experience improving production workflows, building design systems, and raising quality standards within a team is also valued. Familiarity with generative AI tools for workflow efficiency, along with willingness to learn better prompting and evaluation methods, is a plus, as is the ability to spot ways AI can improve products, workflows, or customer experiences.

Additional information

This employer follows equal opportunity hiring practices and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

If you need a workplace accommodation or adjustment during the application, interview, or onboarding process, support is available through the employer's hiring accommodations process.

Compensation includes a base salary range plus sign-on payments and restricted stock units. Final pay depends on experience, qualifications, and location. The benefits package includes medical, dental, vision, prescription coverage, Basic Life & AD&D insurance, optional supplemental life plans, employee assistance support, mental health support, a medical advice line, flexible spending accounts, adoption and surrogacy reimbursement, 401(k) matching, paid time off, and parental leave.

Employer details provided in the source identify the company as Bop LLC, and the job ID is A10427471.

Location

The role is based in Madison, Wisconsin.

Salary

The stated base salary range for Madison, WI is USD 120,500 to USD 163,000 annually.