Senior Vice President of Marketing

About the Role

This is a senior executive marketing position focused on leading a global marketing function, sharpening brand direction, generating demand, and supporting expansion into new markets. The role is centered on creating a scalable growth engine, strengthening market presence, and making sure marketing activity supports overall business goals.

The organization is looking for a seasoned marketing leader with strong strategic judgment, substantial experience in B2B or B2C environments, and a record of building teams that produce clear business results.

Key Responsibilities

• Set and own the global marketing strategy so it stays aligned with company vision and growth priorities.
• Recruit, coach, and expand a strong marketing team across functions and geographies.
• Shape brand positioning, messaging, and consistency across every channel.
• Lead demand generation, pipeline impact, and performance marketing efforts.
• Create integrated campaigns spanning digital, content, product, and field marketing.
• Partner with Sales, Product, Customer Success, and executive stakeholders to synchronize go-to-market plans.
• Use market research, competitor analysis, and customer insights to guide strategy.
• Define and track marketing KPIs such as awareness, engagement, conversions, and ROI.
• Improve and manage the marketing technology stack, including CRM, automation, and analytics systems.
• Allocate and oversee the marketing budget to improve efficiency and business outcomes.
• Direct product marketing strategy, including launches, messaging, and adoption initiatives.

Qualifications

• A bachelor’s degree in Marketing, Business, Communications, or a similar discipline is required; an MBA is preferred.
• At least 10 years of advancing leadership experience in marketing, including senior executive responsibility.
• A demonstrated history of growing marketing teams and functions in fast-moving environments.
• Deep knowledge of brand strategy, demand generation, and integrated campaign execution.
• Experience working across functions and in global settings.
• Strong capability in leadership, communication, and stakeholder management.
• A data-led approach with strong analytical and performance measurement skills.
• Comfort using modern marketing platforms, tools, and analytics solutions.

Preferred Background

• Experience in SaaS, technology, or other high-growth businesses.
• Exposure to global go-to-market planning and enterprise marketing.
• Previous involvement in marketing transformation or brand repositioning work.
• Executive-level presence with the ability to influence senior stakeholders.

What We Offer

• This is a fully remote role within the United States.
• A senior leadership position with major strategic influence.
• The chance to define the direction of a global brand and marketing organization.
• A collaborative, fast-growing, and innovation-focused workplace.
• A competitive executive compensation package based on experience and performance.

Eligibility

This opportunity is open to experienced senior marketing leaders who are based in the United States and can operate effectively in a fully remote executive role.