Job description

About M3 USA and M3 MR

M3 USA is a pioneering company in healthcare innovation, offering digital healthcare solutions spanning healthcare, life sciences, and pharmaceuticals. Established in 2000, the company has grown by fulfilling its mission of leveraging the internet to enhance global health and healthcare efficiency. Its digital platforms connect physician communities worldwide to deliver impactful medical education, tailored job placements, and insightful market research. Employees at M3 USA enjoy a dynamic and innovative workplace focused on advancing global health.

M3 MR, a division of M3 Inc., specializes in delivering comprehensive, top-quality market research recruitment and support services worldwide, reaching respondents in over 70 countries. With ISO 26362 and ISO 27001 certifications, M3 MR excels in quantitative and qualitative research methods, providing advanced statistical and attitudinal approaches to serve diverse industry sectors.

Role Overview

The Vice President of Marketing will spearhead the global marketing strategy for the M3 MR Group. This leadership role will drive revenue growth, reinforce the group's reputation as a trusted healthcare market research and insights partner, and support business expansion across regions and operating brands. Responsibilities include ownership of brand, demand generation, product marketing, communications, and sales enablement globally, ensuring consistent messaging and maximizing the monetization of M3 MR's unique assets, such as proprietary healthcare panels and quality-compliant research capabilities.

Primary Responsibilities

Develop and execute a unified global marketing strategy aligned with revenue targets and long-term positioning.
Serve as a senior marketing leader collaborating closely with the CEO and executive leadership.
Set marketing priorities, operational plans, and global KPIs with consistent brand messaging across US, Europe, and APAC.
Manage marketing budget, ROI, and performance optimization.
Drive measurable business pipeline growth via integrated B2B demand generation and account-based marketing (ABM).
Partner with sales leadership to enhance lead quality, conversions, and commercial results.
Support account growth, client acquisition, and cross-selling across brands and solutions.
Own global brand positioning and brand architecture for M3 MR Group's diverse offerings.
Lead thought leadership initiatives and manage PR, sponsorships, and external communications.
Translate complex research capabilities into compelling client-focused value propositions and go-to-market plans.
Develop effective sales enablement tools and contribute to pricing and packaging strategies.
Oversee integrated communication plans ensuring consistent branding and messaging.
Lead global digital marketing including web, SEO/SEM, email, paid media, and marketing automation.
Align marketing systems with CRM and sales workflows for improved campaign performance.
Build and mentor a high-performing global marketing team with clear roles and development paths.
Manage agency partners commercially and efficiently.
Collaborate cross-functionally with sales, operations, client services, product, finance, and broader M3 Group functions.

Key Outcomes

Increased revenue pipeline and growth.
Improved lead quality, conversion rates, and sales uptake.
Enhanced brand recognition and positive perception in healthcare research markets.
Optimized marketing ROI and operational efficiency.
Developed strong, scalable global marketing capabilities.

Qualifications

Extensive senior marketing leadership experience in global B2B, data, research, healthcare, or professional services sectors.
Proven success in revenue-focused marketing and demand generation.
Skilled in managing complex, multi-solution offerings for enterprise clients.
Experience leading international teams and engaging with executive-level stakeholders.
Preferred experience within healthcare market research or life sciences industries.
Background in marketing proprietary platforms, panels, or data-driven services.
Familiarity with regulated, compliance-centered frameworks like ISO and GDPR.
Analytical, commercially savvy, and outcome-oriented mindset.
Confident and credible communicator at C-suite and client levels.
Collaborative, pragmatic, and capable of cross-functional influence.
Able to thrive in dynamic, rapidly evolving global environments.

Additional Information and Benefits

Competitive salary and benefits package.
Health and dental insurance coverage.
Life, accident, and disability insurance plans.
Prescription drug plan participation.
Flexible spending accounts for eligible expenses.
401(k) retirement plan with employer matching.
Paid holidays, vacation, sick leave, and personal days.

Please note M3 reserves the right to modify this job description in response to organizational business needs.

Senior Vice President of Marketing