Senior Social Media Manager | Luxury International Womenswear Brand

Role Overview

Join a prestigious globally recognised luxury womenswear brand and lead the evolution of its digital and social media presence. This role requires a strategic and inventive social media expert with a passion for luxury fashion and a strong command of premium brand positioning. You will be pivotal in crafting and executing impactful digital strategies that resonate with a discerning luxury clientele.

Key Responsibilities

• Develop and advance social media strategies for platforms including Instagram, TikTok, Facebook, Pinterest, and emerging channels.
• Create data-informed plans aimed at boosting engagement, audience reach, web traffic, and revenue.
• Oversee influencer collaborations, brand partnerships, and ambassador relationships.
• Lead the management and optimisation of paid social campaigns, including detailed performance reporting.
• Analyse social metrics and customer behaviours to refine and guide upcoming campaigns.
• Collaborate with internal teams such as Digital, PR, Marketing, and eCommerce to support launches, campaigns, and notable brand events.
• Maintain a consistent and elevated luxury brand image across all digital communications.

Candidate Profile

• Over five years of experience in social media, preferably within luxury fashion, high-end retail, beauty, or lifestyle brands.
• In-depth knowledge of social media strategies, current digital trends, and audience growth tactics.
• A strong enthusiasm for luxury fashion and storytelling around premium brand narratives.
• Business-savvy with the capability to apply data and analytics to inform decision-making.
• Proven experience managing influencer relations and paid social advertising campaigns.
• Excellent communication skills and the ability to work collaboratively across diverse teams including creative, marketing, and digital sectors.

The Opportunity

• Join a world-renowned luxury womenswear label.
• Take full ownership of an essential and high-profile social media function.
• Work within an inspiring, creative, and top-tier professional environment.
• Competitive remuneration package estimated around $130,000 annually plus superannuation benefits.