Senior SEO Content Strategist

Role overview

This opportunity is presented on behalf of a partner organisation that will handle applications and all subsequent hiring steps. The employer is seeking an experienced Senior SEO Content Strategist in Australia to lead organic growth for a fast-scaling fintech and cryptocurrency platform.

The role focuses on improving visibility, attracting relevant audiences, and generating measurable organic conversions through a mix of SEO strategy, content planning, technical optimisation, and digital PR.

You will work across technical SEO, content development, analytics, and authority-building initiatives in a dynamic digital setting. The position includes substantial ownership of the organic growth roadmap and a direct connection to business outcomes.

This is a strong fit for a senior SEO specialist who enjoys both strategic planning and hands-on delivery, with a focus on creating content that performs well in search, engages readers, and converts traffic.

Key responsibilities

• Lead the end-to-end organic growth plan, including keyword research, competitor analysis, SEO roadmap creation, and target setting.
• Drive technical SEO enhancements across site structure, crawlability, page speed, schema implementation, internal linking, Core Web Vitals, and broader search performance.
• Work with developers and designers to turn SEO needs into practical improvements and to ensure new launches follow SEO best practices.
• Use tools and reporting systems such as Google Search Console, Google Analytics, SEMrush, Ahrefs, and Screaming Frog to uncover opportunities and turn data into action.
• Plan and improve content across blogs, landing pages, and educational resources, with a strong emphasis on search-led content.
• Edit and produce precise, engaging copy that explains complex fintech and cryptocurrency topics in a clear, compliant way.
• Review existing content through audits and strengthen performance by refreshing, merging, or improving assets where needed.
• Support digital PR work through research-led campaigns, industry insights, and link-worthy assets.
• Handle outreach efforts via platforms such as HARO, Qwoted, and similar channels to earn coverage from high-authority publications.
• Track backlinks, domain authority, referring domains, and earned media results to refine SEO direction over time.
• Coordinate with product, marketing, communications, design, and compliance teams to align organic initiatives with wider business priorities.

Requirements

• 5 to 7 years of combined experience in SEO and content marketing, preferably in fintech, cryptocurrency, financial services, or another regulated sector.
• Demonstrated success in increasing organic traffic, improving rankings, and converting visitors through SEO strategy and execution.
• Solid technical SEO expertise, including search algorithms, site architecture, page speed optimisation, schema markup, and Core Web Vitals.
• Ability to independently deliver SEO improvements while also collaborating closely with technical teams.
• Excellent writing and editing ability, with the skill to produce publication-ready content on complex finance and technology topics.
• Practical experience with digital PR, link acquisition, and securing coverage from respected publications.
• Hands-on knowledge of SEO and analytics platforms such as Google Search Console, Google Analytics, SEMrush, Ahrefs, Screaming Frog, plus CMS tools like WordPress or Drupal.
• Working understanding of HTML and CSS, including the ability to make basic technical edits when required.
• Strong analytical thinking, with the ability to interpret data, form recommendations, and communicate insights clearly.
• Good collaboration skills and experience working with product, compliance, design, growth, and communications teams.
• Knowledge of cryptocurrency, blockchain, fintech, local SEO, or data visualisation tools is an added advantage.
• Comfort working autonomously in a remote setup while managing priorities and delivering measurable outcomes.

Benefits

• Competitive compensation paid in USD on a regular monthly schedule.
• Performance-linked incentives based on results.
• Fully remote working arrangement.
• Flexible location setup with the ability to work from anywhere in India.
• Paid leave days plus U.S. federal holidays.
• Ownership of organic growth initiatives with the chance to create visible business impact.
• Exposure to high-growth fintech and cryptocurrency markets.
• A collaborative environment that values strategy, technical depth, and creativity.
• Opportunity to collaborate with international teams and modern digital platforms.

Application and hiring process

The application will be reviewed using an AI-assisted matching process designed to assess candidates against the role’s core requirements quickly and fairly. The strongest matches are shortlisted and shared with the hiring company, while the company’s internal team handles interviews, assessments, and final hiring decisions.

By applying, candidates acknowledge that the partner company will process personal data for recruitment purposes and may share relevant information with the employer in line with applicable data protection laws, including GDPR. Applicants may exercise rights such as access, correction, deletion, and objection where applicable.

AI tools may be used to support parts of the recruitment workflow, including resume review, application analysis, and verification checks. These tools assist the recruitment team but do not replace human judgment, and final decisions are made by people.