Senior Sales Development Representative (Enterprise Software & AI)

Role Overview

Software Co develops tailored software platforms, AI-powered solutions, automation systems, mobile apps, and digital products that help organisations modernise, grow, and run more efficiently. The company has spent the last ten years helping hundreds of businesses turn ambitious ideas into working technology products, and demand for these services is increasing as AI continues to transform industries.

This opening is for an experienced Sales Development Representative who can connect with medium and large enterprises across Australia and generate high-value opportunities for the leadership team. The role focuses on opening conversations that can lead to major software development and AI automation projects.

This is a senior-level SDR position rather than an entry-level one. It suits someone who can work through complex organisations, speak with senior decision-makers, and create credible business discussions that move into qualified pipeline.

Target Accounts

You will be responsible for engaging and qualifying opportunities with medium and large Australian businesses, enterprise organisations, fast-growing technology companies, healthcare groups, financial services firms, construction companies, logistics and industrial businesses, as well as government and not-for-profit organisations.

Key Responsibilities

You will work closely with the leadership team and play an important part in driving the company’s next stage of growth.

• Research priority accounts across Australia and identify the right prospects to approach.
• Create strategic prospect lists and account plans to support outreach.
• Reach out to senior stakeholders such as CEOs, CIOs, CTOs, COOs, Heads of Innovation, Digital Transformation leaders, and Product executives.
• Run multichannel outbound campaigns using phone, email, LinkedIn, and other relevant channels.
• Book qualified meetings for senior sales and leadership personnel.
• Develop and maintain strong relationships within target accounts.
• Consistently build strong sales pipeline opportunities.
• Keep CRM data accurate and up to date, including activity tracking.
• Partner with leadership to improve targeting, messaging, and outreach methods.
• Track market movements and spot new opportunities in the market.
• Identify organisations investing in digital transformation, AI adoption, automation, and custom software.
• Share insights with marketing and leadership to strengthen campaign performance.

Experience and Background

The role calls for someone with at least 3 years of SDR, BDR, or enterprise lead generation experience. Candidates should already have experience selling to Australian businesses and producing opportunities in areas such as enterprise software, technology services, digital transformation projects, consulting, AI, or automation.

A strong grasp of enterprise sales cycles is essential, along with excellent written and verbal communication skills. The ideal background also includes experience engaging C-level leaders and other senior decision-makers, plus exposure to software development, technology consulting, SaaS, cloud, AI, or digital agency environments.

Familiarity with modern sales engagement tools and CRM platforms is preferred, as is confidence in LinkedIn prospecting and social selling.

What Success Looks Like

• You know how to start conversations where others struggle to get access.
• You build trust quickly with senior stakeholders.
• You create valuable business discussions from outreach activity.
• You turn cold contact and research into a healthy pipeline.
• You regularly go beyond target expectations.

The right person will be commercially aware, highly organised, resilient, and energised by results.

Why Join Software Co?

Join a business that helps organisations adopt software, automation, and AI technologies that are reshaping entire industries. You will represent high-value solutions and work on projects that can materially change how businesses operate.

The role offers direct access to founders, product leaders, and technology specialists, along with significant room to grow. As the company expands, high-performing team members may progress into Account Executive, Business Development Manager, Enterprise Sales, or Sales Leadership positions.

Compensation includes a competitive base salary with performance-based incentives designed to reward strong results.

Application Note

Applicants who are experienced SDRs and enjoy generating opportunities, opening strategic conversations, and helping businesses adopt technology and AI are encouraged to express interest.