Senior Research Consultant - DACH (m/f/d)

About Appinio

Appinio is a global market research company that blends an AI-driven insights platform with specialist consulting. The company helps organizations understand consumer behavior and make better, evidence-based decisions. Founded in Hamburg in 2014, Appinio now operates with a remote-first setup across 13 countries, with more than 260 team members, over 2,600 international clients, and research delivery spanning more than 190 markets worldwide.

Role overview

Appinio is hiring a Senior Research Consultant for the DACH region who is passionate about reporting, generating insights, and turning research into compelling stories. In this position, you will guide clients through the full market research cycle, from choosing the right methodology and shaping questionnaires to analyzing results, building charts, and presenting findings across different projects.

You will serve as a trusted partner to clients, helping them embrace customer centricity, agile research practices, and modern methodologies. A major part of the role is translating data into clear, engaging narratives and delivering both concise and detailed reports in coordination with internal teams, while keeping client needs and expectations in focus.

Key responsibilities

• Partner with clients to develop, refine, and evaluate market research projects.
• Plan research studies, including methodology, audience definition, and sample sizing.
• Build tailored questionnaires for different research formats such as usage and attitude studies, tracking, concept testing, creative testing, MaxDiff, and Conjoint.
• Configure questionnaires and fieldwork within the Appinio platform.
• Analyze findings, turn them into practical recommendations, and produce detailed reports where required, including charts, design, and insight summaries.
• Deliver presentations with a strong emphasis on storytelling, usefulness, and clear next steps.
• Work closely with the Sales team during scoping for new clients.
• Lead projects and support the strategic growth of the Research Consulting team and Appinio’s product offering.
• Use AI across the research workflow and collaborate with the Product team to strengthen AI-related capabilities.

Candidate profile

We are seeking someone with deep experience in market research and B2B consulting, strong quantitative expertise, and the ability to transform data into business value. The ideal candidate combines analytical rigor with a commercial mindset, enjoys hands-on work with research tools, and communicates effectively with stakeholders at different levels.

Applicants should be comfortable working in a proactive, collaborative environment, able to balance quality with speed, and motivated to contribute beyond the basics to deliver outstanding results.

Requirements

• More than 6 years of professional experience in market research and consulting B2B clients, with strong command of quantitative techniques and statistics.
• Proven experience in study design, questionnaire development, and multiple research methods and use cases.
• Background in creating PowerPoint or G-Slides reports from market research data and converting findings into actionable insights for senior and cross-functional stakeholders.
• Strategic, commercially oriented thinking with the ability to link research insights to business outcomes.
• Fluency in English and German at C2 level, both spoken and written.
• Confidence working directly with tools and platforms, including survey programming and process improvement.
• Self-starter mindset with curiosity, initiative, and a strong drive to deliver high-quality work efficiently.
• Excellent communication skills, a practical approach, and a strong interest in data.
• Cooperative, empathetic, and supportive working style.

Perks and benefits

• No fixed cap on vacation days under the company’s flexibility policy.
• Ability to work from abroad within the EU for up to 180 days per year.
• Provision of all required equipment, including a MacBook.
• For employees based in Hamburg or Berlin, access to a Deutschland ticket or a mobility budget through the NAVIT app for commuting.
• Subsidized Urban Sports Club or ClassPass membership depending on location.
• Access to co-working spaces in cities where many Appinioneers are based, including Hamburg, Berlin, Munich, London, Madrid, Barcelona, and New York.

Additional role details

This is a fully remote role and is ideally suited to candidates based in Germany, the UK, Portugal, the Netherlands, or Spain. The position reports directly to one of the Team Leads for Research Consulting DACH.

Interview process

• Initial screening call with a Talent Acquisition Partner
• Case study interview with the Research Consulting leadership team
• Reference checks
• Executive interview with C-level leadership
• Offer stage

Application notes

Applications should be submitted in English. The company encourages people who feel they meet most of the requirements and are genuinely excited about the opportunity to apply, even if they do not match every single criterion. Appinio is committed to equal opportunity and considers all applicants without discrimination based on race, colour, religion, sex, sexual orientation, gender identity, national origin, veteran status, or disability status.

Privacy and company links

Please refer to the company’s privacy policy for details. Additional company channels mentioned include its website and social profiles on LinkedIn, Xing, Kununu, and Instagram.