Senior Marketing Specialist

About the Role and Team

At T&S, the marketing department is where strategy, creativity, and measurable impact intersect. The team is instrumental in crafting communication and growth strategies for multiple business sectors including Human Capital Excellence, Digital & SAP Solutions, SPORTX, Construction & Design, and the international division, ASDR. The environment emphasizes collaboration, curiosity, and innovation, with close interactions between marketing, leadership, and business units to convert ideas into campaigns, stories, and digital experiences that deliver tangible business results.

As part of the marketing team, you will engage with diverse brands and projects, contribute to regional growth efforts, and have ample opportunities for professional development by experimenting and learning in a supportive atmosphere. T&S empowers individuals who bring originality, ownership, and a passion for impact to transform ideas into action.

Primary Purpose

The Senior Marketing Specialist is responsible for translating business goals into effective marketing strategies and campaigns to enhance brand visibility, boost customer engagement, and help drive business expansion. This role handles the planning, execution, and optimization of integrated marketing initiatives across digital and traditional platforms while maintaining alignment with corporate goals, brand guidelines, and performance metrics.

Key Responsibilities

• Implement marketing campaigns across online and offline channels aligned with the company's growth objectives.
• Support initiatives aimed at lead generation and demand creation targeting qualified prospects.
• Collaborate with internal teams such as design, content, and sales to ensure consistent messaging and on-time execution.
• Manage marketing collateral including brochures, presentations, landing pages, and website content.
• Monitor and evaluate marketing KPI metrics like leads, cost per lead, and conversion rates.
• Conduct market and competitive intelligence to uncover growth opportunities.
• Assist with events, partnerships, and promotional campaigns when relevant.
• Maintain brand consistency in all communications and marketing materials.
• Ensure accurate documentation and reporting of all marketing activities.

Qualifications and Experience

• Bachelor's degree in Marketing, Business Administration, or a closely related discipline.
• Between 2 and 4 years of experience in marketing, ideally within a B2B context and some experience in B2C environments.
• Proficiency in digital marketing channels and campaign management.
• Foundational knowledge of CRM tools, analytics platforms, and lead management workflows.
• Previous exposure to industrial, technical, or tools-related sectors is advantageous.

Core Skills and Competencies

• Strong capacity for strategic thought and creativity to design marketing campaigns that align with corporate objectives.
• Effective communicator with excellent stakeholder management and collaboration skills to liaise with cross-functional teams and external collaborators.
• Organizationally skilled with high ownership, adaptability, and the capability to juggle multiple campaigns under tight deadlines.
• Analytical thinker dedicated to leveraging data for ongoing marketing improvements and performance optimization.

Performance Metrics

• Effectiveness of marketing campaigns.
• Enhancement of brand awareness and audience engagement.
• Lead generation results.
• Return on marketing investment.
• Timely delivery of campaigns.
• Adherence to budgetary constraints.
• Quality of marketing reports and insights.
• Stakeholder satisfaction.

Interpersonal and External Relations

• Collaborate internally with Marketing, Sales, Business Development, Product, Corporate Communications, and senior leadership teams to plan and implement marketing efforts.
• Engage externally with marketing agencies, media partners, vendors, event planners, and other third-party stakeholders to execute campaigns and promotional events.