Senior Marketing Media Manager Europe (limited 12 month)

About the Role and Our Values

At PUMA, we value SPEED & SPIRIT reflected in our aspirations to BE DRIVEN in delivering performance, BE VIBRANT in our sporting heritage, BE TOGETHER in fostering team unity, and BE YOU by embracing individual talent and unique experiences. We welcome applications from all genders.

Role Mission and Responsibilities

• Develop and define a comprehensive European media strategy in close partnership with the Director and Head of Performance Marketing.
• Collaborate on crafting an integrated European media approach aligned with the Global Brand Communications Strategy emphasizing a full-funnel and ROI-centered methodology.
• Create online and offline marketing roadmaps targeting relevant media activations to boost brand awareness and meet business objectives across individual European countries.
• Assist the European Marketing Media Director with future media budget planning and allocation guidelines for the region.
• Stay informed about innovative digital platforms, trends, and content technologies to maximize visibility of PUMA’s content, athletes, and campaigns.
• Coordinate the European media strategy among all involved stakeholders.
• Co-manage briefing and annual evaluation of the European media agency in conjunction with the Global team.
• Provide guidance to European Area teams on local integrated media and digital plans alongside the Global team.
• Support planning and implementation of media activities for strategic European accounts, especially Intersport and Foot Locker.
• Serve as the primary contact for PUMA European countries, vendor agencies, internal functional units, and wholesale partners regarding media and digital inquiries.
• Negotiate competitive agreements with media vendors and agencies.
• Handle ad-hoc projects as needed.
• Manage and monitor European marketing media budgets.
• Analyze media campaign research and post-campaign results, converting insights into strategic actions.

Required Qualifications and Skills

• A Bachelor’s or Master’s degree in Marketing, Communications, Media, Business Administration, or a closely related discipline.
• Minimum of 5 years’ experience in media strategy, planning, digital marketing, or marketing communications; international or media agency experience preferred.
• Robust understanding of full-funnel marketing, integrated media planning, and ROI-driven campaign oversight.
• Demonstrated expertise across digital and traditional media including paid social, search, programmatic, video, and offline channels.
• Strong analytical capabilities to interpret media data and market insights and convert them into actionable strategy.
• Experience managing media budgets, agencies, and partnerships.
• Excellent communication and stakeholder management skills with proven effectiveness across global, regional, and local teams.
• Fluency in English is essential; proficiency in additional European languages is advantageous.

Equal Opportunity and Company Overview

PUMA champions equal opportunity for applicants irrespective of race, color, religion, national origin, sex, gender identity/expression, sexual orientation, age, or disability. We maintain a workplace free from harassment and discrimination. Our hiring process is committed to fairness and transparency, with all decisions made by individuals without automated bias. We utilize AI only for administrative functions like scheduling interviews without influencing hiring outcomes.

PUMA is a renowned global sports brand designing footwear, apparel, and accessories to inspire athletes and daily movers. The PUMA Group operates over 120 countries, owning brands such as Cobra Golf and stichd, and employing approximately 22,000 people worldwide.