Senior Marketing Manager

About Lucille Health

Lucille Health is a pioneering senior nutrition brand dedicated to transforming how the aging population in America is nourished. We offer clean-ingredient nutrition shakes tailored for older adults, emphasizing real food ingredients rather than artificial formulas common in the market. Inspired by the founder's personal caregiving experience for her grandmother, we strive to celebrate aging with vitality and break from conventional, medicalized senior nutrition offerings. Since our product launch in March 2026, we have reached customers through Amazon, direct-to-consumer via Shopify, and business-to-business channels including senior living communities. Backed by strong investors and advisors, Lucille is at an exciting early stage, where marketing leadership can strongly influence brand presence and growth.

Role Overview

We are seeking a seasoned Senior Marketing Manager to spearhead the execution of our comprehensive marketing strategy spanning brand, digital, and commercial channels. Reporting directly to the Founder & CEO, this is the inaugural full-time marketing position, providing a unique opportunity to shape every aspect of our marketing operations and brand identity. The role involves hands-on management of freelancers, collaboration with various external agencies, and close partnership with the founder to bring Lucille’s brand to life at every touchpoint.

Key Responsibilities

• Lead Lucille's daily marketing initiatives, ensuring consistent and compelling brand presence across Amazon, DTC, social media, email campaigns, and B2B communications.
• Convert the 2026 marketing roadmap into detailed weekly and monthly plans with clear accountability and deadlines.
• Serve as the brand steward, maintaining tone, visual style, and messaging integrity across all platforms and partner materials.
• Support go-to-market launches for new products, bundles, and channel expansions including retail.
• Spot and leverage culturally relevant events and special occasions for timely brand engagement.
• Manage and provide direction to freelance content creators and community managers, overseeing content calendars and feedback cycles.
• Coordinate with external partners such as Amazon agencies, PR firms, paid media buyers, and potential future collaborators.
• Develop and execute social media strategies across Instagram, LinkedIn, TikTok, YouTube, and Facebook, aligning content with brand and commercial objectives and tracking engagement metrics.
• Build and manage influencer and creator partnership programs in caregiver, wellness, and senior-related communities, handling outreach, briefing, and ROI measurement.
• Collaborate with content creators on planning and repurposing creative assets.
• Oversee email marketing via Klaviyo, including calendar management, campaign coordination, and performance analysis with A/B testing to optimize lifecycle flows.
• Develop B2B marketing tools such as sales one-pagers and case studies, as well as organizing the brand’s presence at senior care trade shows through booth management, sampling programs, and follow-ups.
• Work alongside the founder and external advisors to define strategic marketing priorities, reporting procedures, and scalable operational processes.

Candidate Profile

• Minimum of five years experience in brand, integrated, or growth marketing roles, preferably in food, beverage, pharmaceutical, health, or DTC brands.
• Proven track record managing marketing across diverse channels including social media, email, influencer marketing, Amazon platform, and retail marketing.
• Skilled in directing freelancers and external service providers with clear communication, constructive feedback, and deadline adherence.
• Exceptional organizational skills capable of balancing multiple projects concurrently with accuracy.
• Thrives in dynamic, fast-paced startup environments with high autonomy and problem-solving demands.
• Strong analytical capabilities to interpret data, generate insights, and recommend actionable marketing strategies.
• Genuine enthusiasm for senior care, aging, nutrition, or wellness sectors, aligned with our mission to improve older adults' health and dignity.
• Hands-on and adaptable approach, ready to tackle diverse challenges and take ownership of multiple tasks.

Additional Information

This role is based in Boston (Cambridge, MA) with occasional travel obligations to support brand activations, retail events, trade shows, and team collaboration. Reporting is directly to the Founder & CEO, ensuring visibility and influence across all marketing efforts. Joining Lucille offers a singular chance to be at the forefront of a brand revolutionizing senior nutrition, working in a small, passionate team driven by purpose and innovation.