Senior Marketing Manager - 12-Month Fixed-Term Contract

Role Overview

Join Lotto New Zealand as a Senior Marketing Manager on a 12-month fixed-term contract covering parental leave. In this position, you'll have a critical influence on crafting and steering the brand strategy for one of New Zealand’s most trusted brands. Your responsibilities will span developing and executing comprehensive marketing plans aimed at boosting brand recognition, connecting with our audience, and promoting business growth. This role demands strategic thinking combined with creativity and a proven history of successful brand management.

Key Responsibilities

• Formulate and execute marketing strategies for both our product and purpose-driven brands along with major business initiatives.
• Continuously manage and adjust campaign and media plans to achieve key performance indicators such as milestone achievements, sales goals, and brand health metrics.
• Lead and implement marketing campaigns through various channels to maximize impact.
• Enhance marketing return on investment and tailor communications to specific customer segments.
• Keep all internal and external stakeholders regularly updated on progress and outcomes.
• Authorize marketing briefs and creative content to ensure quality and alignment.
• Oversee significant promotional events and competitions.
• Manage and monitor marketing budgets effectively.
• Cultivate strong collaborative partnerships with internal teams and external agencies to maintain brand integrity across all touchpoints.
• Analyze market research data as well as customer and sales information to inform and adjust the marketing strategy effectively.
• Allocate marketing resources wisely and monitor brand performance consistently.
• Stay abreast of industry trends and advocate for professional marketing standards within the team.

About the Team

You will be part of a passionate Marketing team focused on bringing joy to New Zealanders and supporting local communities. This role reports directly to the Head of Brand.

Candidate Profile

• Deep understanding of core marketing principles and strategic planning.
• Proven track record in managing and delivering successful end-to-end marketing campaigns.
• Comprehensive knowledge of the New Zealand media environment.
• Strong commercial mindset with a focus on achieving measurable results.
• Experience in managing and collaborating with media and creative agencies.
• Customer-centric approach to marketing and communications.
• Excellent communication skills and confidence in presentations.
• Keen creative sensibility coupled with meticulous attention to detail.
• Adept at fostering innovation and embracing new ideas within the team and projects.
• Effective at prioritizing workload, managing time efficiently, and meeting deadlines under pressure.
• Exceptional command of punctuation and grammar.
• Enthusiastic, inquisitive, collaborative, and solution-oriented attitude.
• High levels of energy, motivation, and commitment to achieving Lotto NZ’s strategic objectives.