Senior Manager – Social Media and Content

About The Leela Palaces, Hotels and Resorts

The Leela Palaces, Hotels and Resorts, established in 1986, is a renowned luxury hospitality brand headquartered in Mumbai, India. Owned by a Brookfield Asset Management-backed real estate fund, it operates thirteen prestigious properties across major Indian cities and leisure locations, including New Delhi, Bengaluru, Chennai, Udaipur, Jaipur, Gurugram, East Delhi, Mumbai, Gandhinagar, Kovalam, and Ashtamudi, with a new property soon opening in Hyderabad. The brand is celebrated for its distinctive blend of Indian hospitality, art, culture, and culinary excellence, and has earned global recognition as one of the World's Best Hotel Brands multiple times.

Why Join The Leela?

• Be part of an award-winning brand known for superior luxury hospitality
• Opportunity to work within an environment that fosters innovation and creativity
• Strong potential for career growth through upcoming projects and alliances
• Engage with India’s rich cultural heritage to deliver unique guest experiences

Position Overview

Reporting to the Senior Vice President and Head of Marketing and Brand, the Senior Manager – Social Media and Content will spearhead the digital and social media initiatives for The Leela. This role involves crafting and implementing an integrated social media and content strategy to enhance brand visibility and guest engagement across diverse online platforms.

Key Responsibilities

• Formulate and execute a comprehensive social media strategy that aligns with brand identity and commercial goals.
• Develop yearly and quarterly content calendars covering all brand facets including hotels, restaurants, wellness, weddings, and celebrations.
• Expand and engage audiences across platforms such as Instagram, Facebook, LinkedIn, YouTube, X, Pinterest, and emerging digital channels.
• Innovate content formats and adopt platform advancements to optimize brand exposure.
• Lead creation of compelling editorial and visual narratives representing the luxury hospitality essence.
• Oversee content themes spanning luxury travel, culinary arts, wellness, weddings, destination stories, guest experiences, sustainability, employee features, and brand collaborations.
• Ensure uniformity in brand tone and visual style across all digital touchpoints.
• Manage end-to-end content production including photography, video, written pieces, and campaign creative.
• Collaborate with creative agencies and production teams to execute photoshoots and video shoots.
• Administer content repositories and digital asset libraries to maintain organized resources.
• Develop influencer marketing initiatives aligning with the brand’s premium positioning, managing partnerships and evaluating campaign ROI.
• Coordinate with internal teams and agencies to implement integrated marketing campaigns for various brand promotions and seasonal offers.
• Oversee social media interactions, maintaining brand reputation by managing guest feedback and coordinating with operational teams for prompt resolution.
• Handle budgets, timelines, and creative partners to ensure seamless project delivery.

Desired Qualifications and Experience

• Bachelor’s degree in Marketing, Mass Communication, Journalism, Digital Media, Advertising, Hospitality Management, English Literature, or related fields.
• Preferred MBA specializing in Marketing, Digital Marketing, Brand Management, Hospitality Management, or Mass Communication.
• Additional certifications in Digital Marketing, Social Media Strategy, Content Marketing, Google Analytics, Meta Blueprint, or Adobe Creative Suite are advantageous.
• Eight to ten years’ experience in social media, content strategy, digital marketing, or brand management with at least three to five years in leadership roles catering to luxury hospitality, travel, lifestyle, or premium consumer brands.
• Proven track record in managing integrated campaigns, influencer programs, and multi-platform social media strategies.