Senior Manager - Revenue Growth Management

Overview

This leadership position entails developing and executing Revenue Growth Management (RGM) strategies across categories for Tata Consumer Products India, aiming to enhance market share, revenue, and profitability.

Key Responsibilities

• Lead the formulation and deployment of RGM strategies aligned with company goals.
• Conduct strategic pricing analysis based on frameworks considering brand equity, market share, and other strategic priorities.
• Recommend optimal Pack Price Architecture to maximize market penetration and share.
• Assess product assortment and SKU mix to identify growth potential and establish guidelines for GT outlets.
• Optimize trade spends by evaluating channel investments and suggesting scheme modifications to enhance ROI and reduce channel conflicts.
• Monitor competitors and industry best practices to offer actionable insights maintaining competitive advantage.
• Collaborate with internal teams and external partners to oversee market research initiatives.
• Continuously improve frameworks, dashboards, review mechanisms, and processes related to RGM.
• Leverage advanced analytics including clustering, profiling, and predictive models to generate actionable insights.
• Mentor and guide teams to adopt data-driven RGM decision-making approaches.
• Develop and implement operational models and tools to support day-to-day RGM activities.
• Work with digital teams to embed RGM frameworks at transaction levels through tools such as SFA and trade spends simulators.
• Collaborate on robotic process automation and business intelligence dashboards to standardize reporting across regions and categories.

Candidate Profile

• MBA from a premier institution is preferred.
• 6 to 8 years of professional experience with at least 4 years in RGM within FMCG (Food & Beverage) or consulting sectors.
• Strong strategic thinker possessing commercial acumen, analytical ability, and influencing skills.
• Effective stakeholder management skills and excellent communication and presentation capabilities to engage with senior leadership (including ExCom members and VPs/Directors).
• Adaptable to market dynamics and business priorities.
• Collaborative mindset and leadership qualities to manage cross-functional teams.
• Results-oriented with proactive problem-solving approach and meticulous attention to detail while juggling multiple priorities.

Preferred Skills

• Proficiency in data modeling, financial analysis, and use of advanced RGM tools.