Senior Manager, Marketing Communications & Growth

About Mitsubishi Motor Sales of Canada, Inc.

Mitsubishi Motor Sales of Canada, Inc. values diversity and fosters an inclusive and accessible environment. Committed to ensuring that all employees and customers are respected, supported, and valued, the company upholds principles that guide professional conduct and teamwork. Applicants needing accommodation during recruitment will be supported accordingly.

Company Values

• Put Customers First and Build Trust
• Contribute Positively to Society
• Embrace Transparency and Share Difficult News Proactively
• Maintain Professional Growth and Challenge Oneself
• Respect Everyone and Collaborate Across Teams

Use of Artificial Intelligence

The recruitment assessment process does not utilize AI; all applicant screening is performed internally by HR personnel or hiring managers.

Role Purpose

The Senior Manager of Marketing Communications & Growth spearheads the strategic planning and coordinated execution across multiple marketing channels. Key focus areas include managing the corporate website and its personalization, overseeing brand and performance marketing efforts, and driving growth through automation and data insights. This role acts as the linchpin of the marketing department by translating corporate priorities into programs that boost brand visibility, optimize digital experiences, and increase dealer sales via scalable and data-centric methods. The position reports directly to the Director of Marketing.

Key Responsibilities

• Develop and implement comprehensive brand and communication strategies collaborating with agency partners to meet brand key performance indicators, business objectives, and enhance customer loyalty.
• Ensure brand consistency by setting governance policies and supervising brand creative development aligned with global standards.
• Partner with Mitsubishi Motors Corporation and other distributors to align branding efforts including sponsorships, influencer engagements, and collaborations that expand brand reach and engagement.
• Lead strategic guidance for all consumer-facing web properties, ensuring seamless digital experiences and continuous improvements to user engagement.
• Manage personalization efforts, A/B testing schemes, and conversion rate optimization tactics to deliver effective customer journeys.
• Leverage performance metrics, SEO/SEM, and user experience analyses to guide web roadmap planning.
• Oversee the marketing technology infrastructure including media, social, analytics, and CRM tools to guarantee integrated data and precise attribution.
• Implement efficient standard operating procedures to improve collaboration between internal teams and external agencies.
• Ensure all advertising practices comply with data privacy laws such as CASL and meet legal requirements.
• Supervise the Dealer Digital Advertising Program and Tier 2/3 retail campaigns aimed at driving customer visits and generating leads for dealerships.
• Manage the digital asset management platform to supply dealers with timely, high-quality creative materials.
• Administer and reconcile annual marketing budgets on a monthly basis.
• Conduct analysis of market trends and campaign performance indicators to inform future marketing strategies and report metrics to senior executives.

Candidate Requirements

• A minimum of seven years of relevant experience in marketing, advertising, or agency roles, ideally within the automotive sector.
• MBA in marketing or business administration is preferred.
• Demonstrated expertise in digital advertising, strategic marketing development, dealer operations and advertising, CRM systems, website management, and data governance.
• Strong research capabilities.