Senior Manager - Growth, Client Acquisition & Marketing

About the Company

Compunnel is a well-established organization with 32 years of experience, recognized as a Great Place to Work and a seven-time Inc. 5000 honoree. Identified as one of the largest staffing firms in the US and a Microsoft Gold Certified Partner, Compunnel generates revenue of 200 million USD. The company employs 500 employees and 2500 consultants across 10 offices in North America and 5 offices in India. They serve over 2000 active clients including Fortune 500 and Inc. 1000 companies, covering multiple skills across IT, Engineering, Professional, and Healthcare sectors. Their proprietary products include Staff Line Pro, Staff-line ATS, iEndourseU, Jobhuk, NurseDeck, and Will-hire, supporting their competitive edge in talent management.

Role Overview

The company is seeking a Senior Manager to spearhead Growth, Client Acquisition, and Marketing efforts from their Noida location (Sector 142) on a night shift (7pm IST to 4am IST). This role involves launching and scaling Compunnel's new Marketing as a Service (MaaS) practice—an AI-driven, full-stack marketing system designed to empower B2B companies for more efficient and effective marketing outcomes.

This is a unique opportunity as the inaugural growth hire for a practice that does not yet exist at scale. The role demands leading pipeline development, shaping go-to-market strategies, and contributing to the first client acquisitions, working closely with leadership, AI developers, and delivery teams.

Key Responsibilities

• Create and implement outbound prospecting plans focused on generating a qualified sales pipeline in the US market.
• Engage with key decision-makers including CMOs, marketing heads, growth leaders, founders, and PE/VC portfolio operators.
• Utilize multiple channels such as outbound sequences, referrals, LinkedIn social selling, events, and communities for pipeline growth.
• Formulate account plans and tiered engagement strategies targeting startups, scaling firms, and PE/VC-backed companies.
• Hold full accountability for pipeline and revenue, not limited to lead generation.
• Apply AI tools like Clay, Apollo, ChatGPT, and Perplexity to conduct account research, create highly personalized outreach, and build scalable sequences.
• Establish outbound programs combining data enrichment, intent signals, and AI-assisted messaging to enhance engagement and meet conversion goals.
• Continuously optimize outreach techniques through performance measurement and testing.
• Document and refine outreach playbooks as the MaaS practice scales.
• Lead consultative sales conversations to uncover client pain points, marketing maturity, and growth ambitions.
• Present MaaS as a strategic business solution with clear ROI, developing personalized proposals and solution pitches.
• Manage complex sales cycles involving multiple stakeholders across marketing, finance, and leadership teams.
• Drive end-to-end sales process from initial outreach through contract signing, including proposal development and commercial negotiations.
• Sustain disciplined pipeline management and reporting aligned to weekly, monthly, and quarterly forecasting.
• Participate in refining pricing, packaging, and positioning of MaaS service tiers.
• Provide market feedback and competitive intelligence to practice leadership.
• Identify opportunities to cross-sell and upsell Compunnel’s wider services in digital, IT staffing, and product engineering.
• Assist in creating thought leadership content, case studies, and reference materials as the practice secures clients.
• Support the establishment of sales infrastructure including CRM setup, pipeline tracking, playbooks, and onboarding procedures.

Candidate Profile and Experience

• 8 to 12 years of relevant experience in business development, client acquisition, agency sales, marketing consulting, or growth-focused roles.
• Proven track record of generating qualified pipelines and closing B2B service sales, with measurable results.
• Background in marketing agencies or consultancies highly preferred, with expertise in selling marketing as a managed service.
• Experience working in startup-like or newly established practice environments is a strong advantage.
• In-depth understanding of B2B marketing disciplines including demand generation, content strategy, digital marketing (SEO, paid channels, email), campaign execution, and analytics.
• Ability to communicate effectively with senior marketing leaders about their technology stacks, funnels, and growth challenges.
• Familiarity with contemporary B2B marketing platforms and tools from a consultative perspective.
• Daily practical use of AI tools for research, personalized content, and productivity is essential.
• Proficiency with sales engagement platforms such as Apollo, Clay, LinkedIn Sales Navigator, Instantly, Outreach, or equivalents.
• Experience managing CRM systems like HubSpot or Salesforce, including setup, pipeline management, and reporting.
• Comfort with no-code or low-code tools and eagerness to rapidly adopt new technologies.
• Commercial mindset focused on revenue outcomes rather than mere activity metrics.
• Highly self-motivated and proactive, with excellent communication skills for interacting with senior stakeholders.
• Ability to thrive amidst uncertainties, shifting priorities, and resource constraints.
• Entrepreneurial attitude treating the role as a business ownership opportunity.
• Resilience to overcome typical startup challenges such as slow traction and resource limitations.

Additional Details and Eligibility

The ideal candidate has prior success selling marketing services and demonstrates continuous exploration and testing of AI tools for prospecting. The position is based onsite in Noida, India, working night shifts from 7 pm to 4 am IST. Eligible candidates must hold at least a graduate degree. The annual remuneration range is between 1,200,000 INR and 2,200,000 INR. There is no stated number of openings or contract duration.