Growth & Brand Manager – Healthcare

About Star Health

Star Health Medical Center is an expanding multi-specialty healthcare facility situated in South Riyadh. Our mission is to become the most trusted family healthcare provider in the area, delivering exceptional patient care, fostering innovation, and engaging with the community in meaningful ways.

Role Overview

We seek a proactive and goal-oriented Growth & Brand Manager to spearhead efforts in patient acquisition, brand development, and community engagement. This leadership position requires strategic vision paired with practical execution skills to drive the rapid growth of one of Riyadh's leading medical centers.

Key Responsibilities

• Design and implement strategies to boost new patient registration across all medical specialties.
• Oversee and optimize digital marketing campaigns utilizing Google Ads, Meta Ads, and similar platforms.
• Discover and pursue new growth avenues including partnerships and innovative marketing initiatives.
• Establish Star Health as the foremost recognized and trusted healthcare brand in the service area.
• Plan and carry out monthly health awareness drives.
• Coordinate community outreach via mall events, school programs, corporate wellness efforts, and local business collaborations.
• Forge and maintain partnerships with schools, pharmacies, gyms, residential areas, and local enterprises.
• Develop and administer patient loyalty schemes and referral programs.
• Enhance patient retention rates, encourage positive Google Reviews, and improve overall patient engagement.
• Run CRM, WhatsApp, SMS, and email marketing campaigns effectively.
• Monitor marketing KPIs such as new patient numbers, campaign returns, conversion rates, retention, and brand visibility.
• Deliver weekly reports detailing performance outcomes with strategic recommendations.

Required Qualifications and Experience

• At least 3 years of experience in marketing, growth, or business development roles within dermatology clinics, aesthetic clinics, multi-specialty medical centers, hospitals, or healthcare groups.
• Mandatory experience within the Saudi healthcare sector.
• Fluent proficiency in both Arabic and English, in speaking and writing.
• Demonstrated success in driving patient acquisition, enhancing brand presence, and increasing clinic revenues.
• Hands-on expertise with Google Ads, Meta Ads, influencer marketing, CRM, and community marketing campaigns.
• Strong grasp of patient acquisition funnels, healthcare consumer behavior, and clinic operational workflows.
• Excellent communication, negotiation, and project management capabilities.
• Possession of a valid Saudi driving license is advantageous.

Desired Attributes

• Business-minded with a focus on measurable outcomes.
• Ability to independently devise, implement, and refine marketing strategies.
• Comfortable cultivating community partnerships and interpreting campaign analytics.
• Dedication to cultivating a trusted healthcare brand beyond mere advertising efforts.

Key Performance Indicators (KPIs)

• Increase in new patient acquisition figures.
• Improvement in patient retention and repeat visit rates.
• Expansion of brand recognition within the local community.
• Marketing return on investment and cost per acquisition metrics.
• Successful establishment and maintenance of community partnerships and outreach programs.