Senior Manager, Experiential Marketing

About the role

GoFundMe is looking for a seasoned events professional to lead and grow its experiential marketing capability. In this position, you will report to the Director of Community & Engagement and own the strategy and delivery for Collaborative, the company’s annual flagship conference, along with a calendar of more than 40 field events that support pipeline generation, customer loyalty, and GoFundMe’s standing in the nonprofit sector.

This is a senior leadership role with broad ownership across the function. You will help shape how the company presents itself in the market, build the systems needed to operate at scale, and work closely with Sales, Customer Success, Product, and Marketing.

What you will do

• Set the yearly events roadmap for Collaborative and the wider field marketing calendar so it supports pipeline, retention, and brand objectives.
• Develop and improve the events function, including program structure, vendor management, and operational processes that enable scale and consistency.
• Own the experiential marketing budget and ensure event programs produce measurable returns.
• Act as the organization’s specialist for event experience design, covering content planning, speaker strategy, on-site activation, and audience engagement.
• Represent the function in leadership planning and other cross-functional business discussions.
• Lead the full planning and execution cycle for Collaborative, GoFundMe’s annual customer conference.
• Shape the attendee journey, including programming, customer and sales engagement tracks, and production quality.
• Work with Sales and Customer Success to strengthen pipeline influence and executive participation before, during, and after the conference.
• Keep the team focused on annual attendance and pipeline goals through clear milestones and accountability.
• Oversee a portfolio of more than 40 events, including roundtables, meetups, and partner-led activations.
• Make field events locally relevant, tailored to the audience, and tied to measurable pipeline and retention outcomes.
• Coordinate involvement in sponsored third-party events, including planning, logistics, and sales activation.
• Lead, coach, and develop direct reports and contractors.
• Establish priorities, provide ongoing feedback, and foster a high-performing and accountable team environment.
• Partner closely across departments to manage complexity and keep programs aligned with shared goals.
• Define success metrics for all event programs and regularly report on pipeline influence, engagement, and ROI.
• Use post-event results and field insights to refine event formats, content, and targeting.
• Bring field-level intelligence back to Marketing leadership to help shape broader go-to-market priorities and messaging.
• Serve as the main events partner for Sales, Customer Success, and Product by turning business priorities into event strategy.
• Run cross-functional project management to keep programs on schedule, within budget, and aligned to the same outcomes.

What the company is looking for

• 8 to 12 years of experience in event marketing, experiential marketing, or field marketing, including 3 to 4 years of people management.
• A strong record of leading large B2B events, ideally with 1,000+ attendees, multi-track programming, executive involvement, and sponsor coordination, with direct accountability for pipeline impact.
• Experience building or scaling an events function, not only executing within an existing one.
• Confidence and executive presence when presenting strategy and results to senior leaders.
• Strong ability to align Sales, Customer Success, and Marketing around shared event goals as a peer-level partner.
• Experience owning budgets and using disciplined ROI tracking and reporting.
• Excellent organization and composure under pressure while managing competing priorities across a busy event calendar.
• Background in B2B SaaS, nonprofit technology, or another mission-driven environment is preferred.
• Familiarity with Salesforce, Swoogo, ClickUp, or comparable event and project management platforms.
• Willingness to travel up to 30% of the time.

Preferred education

A bachelor’s degree in Marketing, Communications, or a related discipline is preferred.

Why people enjoy working here

• Opportunity to contribute to a mission-driven organization that positively affects millions of lives each year.
• Work with a diverse, passionate, and talented team in a fast-moving environment.
• Join a collaborative culture that values teamwork and shared success.
• Competitive compensation and comprehensive healthcare coverage.
• Additional support such as financial assistance for hybrid work and family planning, generous parental leave, flexible time off, and mental health and wellness resources.
• Access to learning, development, and recognition programs designed to support growth.
• Commitment to diversity, equity, and inclusion through employee initiatives and resource groups.
• Opportunities to make an impact through volunteering.

Equal opportunity and hiring notices

GoFundMe is an equal opportunity employer and considers candidates from a wide range of backgrounds and experiences. Hiring decisions are made without discrimination based on race, color, religion, ethnicity, nationality or national origin, sex, sexual orientation, gender identity or expression, pregnancy status, marital status, age, medical condition, physical or mental disability, or military or veteran status.

If you need a reasonable accommodation for the application or interview process, you may request one through the company’s accommodation process.

Compensation and additional details

The annual U.S. base salary for this full-time role is between $163,500 and $245,500. The company also provides equity and other benefits, including healthcare, dental, vision, life insurance, and a 401(k) savings plan. Pay may be adjusted based on work location through geolocation differentials, and total compensation may also vary depending on skills, experience, education, or training.

For certain jobs tied to New York City or remote roles connected to a New York City office, GoFundMe uses Metaview in parts of the hiring process as an automated employment decision tool. The company states that final hiring decisions are made by its employees. Metaview has been in use since March 10, 2026, has been independently audited, and may evaluate experience, technical skills, education, and other qualifications using submitted application materials. Candidates may request an alternative selection process or a reasonable accommodation through the company’s accommodation process.

Privacy notice

Depending on location, applicant data may be handled under the GDPR or applicable U.S. privacy laws. By applying, candidates agree to the processing of their information as required for the hiring process.

About the company

GoFundMe is a community platform focused on helping people support one another and raise funds for causes, for themselves and for others. The company has helped its community raise more than $40 billion since 2010. It also works in partnership with GoFundMe.org, an independent public charity, to extend the reach and impact of its community efforts and support social change.