Senior Manager - Brand Management and Public Relations

Role Overview

We are seeking an experienced Brand & PR Manager to enhance Acceldata's market reputation and lead our earned media initiatives. This position unites two critical functions:

• Brand Management, focusing on crafting our narrative, messaging, and ensuring consistent global brand presence.
• Public Relations, encompassing coordination with PR firms, managing the communications timeline, and implementing media strategies regionally.

The successful candidate will ensure unified storytelling across regions, promote our category narrative, and secure a competitive share of voice.

Brand Management Responsibilities

• Develop and uphold the core brand narrative, messaging structures, and value propositions, sustaining messaging consistency across regions and campaigns.
• Drive adoption of Acceldata's category narrative in the market, monitoring media, analysts, and competitors for uptake of our framing, feeding insights back into messaging refinement.
• Oversee brand identity and standards including verbal and visual expressions, maintain guidelines, and ensure adherence by internal teams and partners.
• Implement a consistent approach to measure brand visibility and perception internationally.
• Evaluate and benchmark our brand’s position versus competitors, reporting on share of voice, sentiment, message effectiveness, and media quality regularly, converting findings into actionable recommendations.
• Preserve brand consistency and governance by reviewing external materials and resolving discrepancies across teams and locations.

Public Relations Responsibilities

• Manage activities of PR agencies across multiple regions, setting priorities, briefing on strategic narratives, and ensuring accountability to KPIs.
• Create and oversee a comprehensive communications calendar providing transparent visibility into significant stories, product launches, and campaigns to maintain strategic momentum.
• Collaborate with agencies to produce press releases, media pitches, opinion pieces, and award entries, while preparing company spokespeople with talking points.
• Keep PR efforts regionally aligned under a coherent global brand narrative, allowing local adaptations.
• Monitor news and social media for relevant developments, identify angles, and communicate these to PR partners.

Success Metrics

• Consistent execution of a single, cohesive brand narrative and visual identity worldwide.
• Recognition of our category narrative and viewpoints as distinctly associated with Acceldata, gaining traction in media, analyst circles, and amongst competitors.
• Measured increases in share of voice and positive sentiment compared to competitors.
• A steady stream of well-orchestrated, high-quality earned media in strategic markets.
• Comprehensive understanding and adherence to brand standards internally and among external agencies.

Qualifications

• Minimum six years of experience in brand management, public relations, or corporate communications within B2B technology, enterprise software, or data and AI sectors.
• Demonstrated success in leading brand narratives, messaging frameworks, and maintaining brand standards.
• Experience managing external PR firms across multiple geographic regions.
• History of securing earned media and growing share of voice.
• Strong editorial skills with the ability to operate confidently at executive levels.
• Ability to understand and report on brand and communications data metrics.

Preferred Experience

• Background in data platforms, observability, or agentic AI industries.
• Involvement in initiatives related to category creation or category narrative development.
• Existing contacts with top-tier technology media outlets.

Additional Information

Our recruitment process may incorporate AI-driven tools for tasks such as application review, resume analysis, response assessment, and identification of inconsistencies or verification indicators based on provided data. These tools assist but do not replace human evaluation. Final hiring decisions are conducted by human recruiters. Inquiries about data handling can be directed to our team.