Senior Growth Strategist

About Soar Group

The Soar Group is a rapidly expanding UK performance agency specializing in paid media, with a strong emphasis on Meta platforms. The agency supports ambitious direct-to-consumer (DTC) and eCommerce brands managing over £100M in annual ad spend, and has a team exceeding 130 specialists. Their expertise also encompasses Google, TikTok platforms, creative content production, and TikTok Shop implementations.

Role Overview

The Senior Growth Strategist will serve as a trusted external consultant to a select portfolio of high-growth eCommerce brands. Unlike conventional agency roles focused on account management, this position involves diagnosing business growth opportunities directly with founders and leadership teams and crafting growth strategies based on principles and extensive data analysis. The role requires collaboration with media buyers, creative teams, and growth executives to convert strategy into meaningful commercial results.

Key Responsibilities

• Lead growth strategy formulation across multiple eCommerce brands as a strategic consultant.
• Develop and manage detailed growth roadmaps focusing on revenue, acquisition, profitability, and efficiency goals.
• Identify barriers and growth opportunities related to creative, conversion rates, offers, customer acquisition, and media budgets.
• Translate performance analytics into actionable recommendations for top leadership.
• Guide strategic discussions with founders and executives and oversee execution with internal teams.
• Utilize AI tools to enhance research, analysis, and implementation processes daily.
• Maintain strong alignment between creative output, media buying, and overall business goals.

Required Qualifications and Experience

• At least 3 years managing paid campaigns on Meta platforms with a focus on DTC/eCommerce sectors.
• Experience or working knowledge of Google and TikTok advertising is advantageous.
• Proficient in growth levers: offer positioning, conversion optimization, creative strategy, and budget deployment.
• Strong commercial insight linking marketing efforts to business success.
• Skilled in performance diagnosis using data and delivering confident, strategic recommendations.
• Exceptional communication and stakeholder management skills, comfortable at leadership levels.
• Experience with Shopify, Triple Whale, Google Analytics 4, and eCommerce analytics tools.
• High familiarity and enthusiasm with AI-assisted workflows and tools.

Mindset and Work Style

• A strong sense of ownership and accountability akin to managing your own P&L.
• Results-driven with a commercial and proactive approach.
• Excellent composure under pressure and solution-oriented mindset.
• Clear, direct, and confident communicator who thrives in fast-paced environments.
• Eagerness to continuously learn, adapt, and use AI and technology to enhance efficiency.

Success Milestones

• Within 6 months: Establish trust with brands, consistently deliver growth improvements, and enhance operational quality.
• Within 12 months: Lead significant accounts with proven growth and recognition as a performance marketing expert.
• Within 24 months: Become a leading growth strategist within the agency and influence its growth philosophy.

Benefits

• 28 days paid annual leave with incremental increases based on service duration.
• A flexible hybrid working model, including optional office access in Central London.
• Private health and life insurance coverage.
• Participation in a company pension scheme.
• Opportunity for a one-month annual work-abroad arrangement.