Founding Head of Ecommerce – New Apparel Brand

About the Opportunity

We are establishing a new direct-to-consumer apparel brand, scheduled for launch in Spring 2027. Our experienced founding team aims to redefine the market by delivering superior products, a compelling brand presence, and an exceptional customer experience. Joining us means becoming part of a foundational team where every decision impacts the future trajectory of the business. The environment will be fast-paced with meaningful challenges and opportunities to significantly influence growth.

Key Responsibilities

• Develop and steer a comprehensive long-term ecommerce vision and operational roadmap that aligns with the company's strategic goals.
• Define governance structures, priorities, and establish performance metrics to synchronize ecommerce efforts with wider business objectives.
• Identify and capitalize on opportunities for business growth through site experience improvements, technology adoption, merchandising, and innovative practices.
• Assess emerging ecommerce trends, tools, and technologies to maintain competitive edge.
• Oversee the overall success of the website channel by managing revenue, customer conversions, average order values, retention rates, and profitability.
• Optimize the end-to-end customer journey from acquisition through purchase and post-sale engagement.
• Implement data-driven tactics to enhance customer interaction and commercial outcomes, promoting experimentation through A/B testing and personalization techniques.
• Build scalable processes, governance policies, and operational best practices to support ecommerce growth and evolution.
• Lead platform and technology improvements and manage relationships with agencies, vendors, and strategic partners.
• Create comprehensive reporting systems and dashboards for data-informed decision-making.
• Collaborate closely with cross-functional teams including Product, Marketing, Creative, Technology, and Customer Experience to deliver outstanding digital solutions.
• Ensure coordination of product launches, campaigns, and business initiatives across departments.
• Facilitate removal of organizational obstacles to timely execution of ecommerce strategies.
• Act as the ecommerce leader within senior-level business discussions.
• Recruit, mentor, and scale a high-performing ecommerce team fostering a culture grounded in ownership, innovation, and continuous enhancement.

Qualifications and Experience

• Minimum of 7 years progressive experience in ecommerce management within DTC, retail, or consumer brand settings.
• Proven record of implementing ecommerce strategies on Shopify that result in measurable growth.
• Hands-on experience in launching, scaling, or transforming ecommerce businesses or digital channels.
• Strong history of leading multi-disciplinary initiatives with Marketing, Product, Technology, and Operations teams.
• Expertise managing Shopify storefronts and associated ecommerce technology environments.
• Experience evaluating, deploying, and managing ecommerce platforms and third-party services.
• Demonstrated ability in vendor and external agency management.
• Previous leadership roles managing and developing ecommerce teams highly preferred.
• Background working in high-growth, entrepreneurial, or startup companies is an asset.

Core Competencies

• Strategic thinker capable of translating vision into practical short and long-term objectives.
• Strong commercial insight paired with the ability to balance customer experience with business outcomes.
• Deep knowledge of ecommerce operations, merchandising strategies, customer experience optimization, and conversion rate enhancement.
• Advanced analytical skills with proficiency using data to drive strategy and performance evaluation.
• Proficient with Shopify, Google Analytics 4 (GA4), Google Tag Manager, Looker or equivalent BI tools, and the broader Shopify ecosystem.
• Experienced with A/B testing platforms, personalization software, customer behavior analytics, and CRO techniques.
• Excellent project management and organizational capabilities to juggle multiple priorities in a dynamic environment.
• Superior communication and stakeholder management skills to influence cross-functional collaboration.
• Adaptability and resilience to operate effectively amidst ambiguity and to establish scalable processes and structure.

Data Privacy Notice

Artificial intelligence technologies may be utilized during recruitment to assist in reviewing and analyzing application materials. These tools support the recruitment process but do not replace human decision-making. Final selections are made by humans. Inquiries about data processing can be directed to the employer.