Senior Growth Marketing Manager

About Beyond

Beyond is a leader in the short-term rental industry, providing a premier Revenue Management System that assists thousands of property managers and owners globally. We are a profitable, rapidly expanding company built on the latest technology advancements, including artificial intelligence, helping our customers increase revenue effortlessly. Our international team of over 180 employees embodies curiosity, craftsmanship, and care in every aspect of our work. We deeply value people as the cornerstone of our business.

Role Overview

We are seeking a Senior Growth Marketing Manager to join our expanding growth marketing team. Reporting to the Director of Growth Marketing, you will be responsible for managing the entire customer funnel—ranging from initial engagement through signup, connection, activation, and the credit period. This role encompasses shaping our organic visibility, optimizing our website and onboarding processes, coordinating paid media with an agency, and designing initiatives that impact critical metrics such as host acquisition, signup conversion, and user activation. This is a comprehensive growth operator role centered on growth loops and audience-relevant narratives, leveraging AI integration and rapid iteration.

Key Responsibilities

• Develop and execute strategies for SEO, GEO, and AEO across owned channels aiming to enhance organic content distribution.
• Lead partnerships in content creation, distribution, optimization, and performance assessment.
• Manage organic social channels to foster discovery and build trust.
• Drive conversion rate optimization (CRO) across landing pages, signup workflows, and onboarding entry points.
• Collaborate with Product and Design teams to test improvements and address critical conversion gaps.
• Support and align paid acquisition strategies managed by agency partners to maintain cohesive full-funnel messaging tailored to host audiences.
• Optimize the transition from signup to activation and partner on onboarding workflows that promote key host milestones.
• Analyze cohort data to track user drop-offs during the credit period and implement retention enhancements.
• Build and prioritize a backlog of growth experiments, develop hypotheses, conduct tests, analyze data, and translate insights into actionable marketing strategies.
• Oversee funnel metrics from initial contact to activation, extract and analyze data independently, and develop reporting dashboards linking channel performance to downstream business outcomes.
• Collaborate cross-functionally with Product, Sales, and Revenue Management teams to support product launches, onboarding, and go-to-market strategies, informing roadmap decisions through funnel insights.

Candidate Profile

• Excellent communication skills capable of translating marketing outcomes into actionable business insights.
• Proficiency and enthusiasm in integrating AI tools into daily workflows to accelerate research, content creation, development, and testing processes.
• A proactive, ownership-driven mindset eager to improve and expand established systems involving experimentation, funnel analytics, and onboarding processes.

Required Qualifications

• Minimum 5 years experience in growth marketing, performance marketing, or demand generation, preferably in B2C or B2B SaaS sectors.
• Demonstrated success in enhancing organic search rankings and driving organic performance beyond basic content creation.
• Proven ability to work cross-functionally ensuring message consistency throughout the customer journey.
• Competence in using Google Analytics 4 (GA4) for data extraction and applying insights effectively.
• Experience in designing and conducting marketing experiments from hypothesis formulation to outcome-based decisions.
• Track record linking channel performance to meaningful business metrics including signups, activations, and retention.
• Experience or exposure to short-term rental, property technology, or hospitality industries is advantageous.
• Familiarity with SQL or related data query languages is a plus.
• Knowledge of HubSpot, other CRM platforms, and/or Webflow is beneficial.

Additional Information

Our hiring process involves:

• A video interview with a recruiting team member to discuss your background and learn about Beyond.
• An interview with the Director of Growth Marketing.
• A role-relevant assignment followed by a presentation to a panel.
• A final interview with the VP of Marketing and VP of Product.

Company Values

We uphold core values including Caring, Teamwork, Inspiring Trust, Going Beyond, Shipping Results, and Curiosity. Candidates who share these values and desire a workplace that embodies them are encouraged to apply.

Benefits

Beyond offers comprehensive benefits including stock options, unlimited paid time off, private health insurance, and more.

Diversity, Equity & Inclusion

We are committed to fostering a diverse and inclusive workplace where people of all genders, ethnicities, backgrounds, statuses, and lifestyles feel welcomed and valued. We encourage all individuals to bring their whole selves to our team.

AI Policy and Communications

Our recruitment process incorporates defined guidelines for AI usage, emphasizing trust in our team and processes. Official communications will be sent exclusively from our company email domain.