Senior Global Integrated B2B Marketing Manager

About Wolt

Wolt develops technology designed to bring joy, simplicity, and income to communities worldwide. Beginning in 2014 with restaurant food delivery, the company has expanded its offerings to include nearly all types of delivery services, operating in over 500 cities across 30 countries. In 2022, Wolt merged with DoorDash to further global expansion.

Wolt's work environment is challenging, dynamic, and rewarding, encouraging employees to learn widely, build ambitiously, and deliver impactful results. The company values driven and enterprising individuals ready for a fast-paced role.

Role Overview

The Senior Global Integrated B2B Marketing Manager will oversee the comprehensive marketing strategy for one of Wolt’s key B2B units. This position acts as the primary marketing strategist for the Wolt for Work or Commerce Platform business, responsible for converting business objectives into prioritized actions, compelling narratives, and clear go-to-market plans worldwide.

Key Responsibilities

• Lead the global integrated marketing vision and roadmap for Wolt for Work aligned with organizational goals.
• Serve as the principal marketing contact for the business unit, collaborating closely with product, sales, and regional teams globally.
• Translate overarching business targets into detailed 360-degree marketing initiatives covering the full buyer funnel.
• Coordinate multiple marketing disciplines — product marketing, content, paid campaigns, lifecycle, events, brand, creative, and PR — into unified go-to-market programs, though direct execution belongs to each function.
• Manage select market and global initiatives end-to-end, from problem identification to delivery and impact analysis.
• Prioritize high-impact opportunities, making strategic tradeoffs to maintain focus on valuable projects.
• Develop and refine the market narrative for Wolt for Work, including brand positioning and messaging strategies.
• Set and monitor KPI metrics encompassing awareness, adoption, and revenue, interpreting data to guide decision-making.
• Govern campaign budgets responsibly, ensuring that spend is efficient and yields a measurable return on investment.
• Proactively detect gaps, risks, or missed opportunities and advocate for enhanced focus and quality.
• Drive alignment across cross-functional teams and senior leaders without direct authority, acting as an influential collaborator.

Candidate Requirements

• Demonstrated track record managing integrated B2B marketing in complex, fast-evolving, or multi-market settings.
• Well-rounded marketing expertise across demand generation, product marketing, lifecycle, content, and brand management—even if not specialized in every area.
• Commercially savvy with a strategic focus on priority setting and outcome ownership.
• Comfortable challenging assumptions and encouraging clarity while maintaining a cooperative and constructive approach.
• Ability to instill structure and focus amid ambiguity or loosely defined scenarios.
• Experienced in leading through influence and developing trust with senior stakeholders.
• Strong analytical capabilities to establish KPIs and leverage data for informed decision-making.
• Excellent communication skills to align diverse teams on unified strategic directions.
• Proficiency in English at C2 level; German language skills are advantageous.
• Exposure to SaaS, platform, or multiproduct B2B enterprises is considered a significant benefit.

Benefits and Culture

• Opportunity to create impactful, global products within a collaborative and ambitious team.
• Influence how Wolt’s B2B offerings engage with businesses across various markets.
• Substantial learning and career development prospects in a fast-scaling technology environment.
• Competitive remuneration package including potential participation in a long-term incentive plan.
• A positive workplace culture emphasizing diversity, curiosity, and continuous improvement.

Additional Information

Applicants should expect a hiring process involving discussions with talent acquisition and the hiring manager, possibly including practical exercises and final team interviews. Recruitment progresses on a rolling basis.

Wolt is committed to fostering diversity and inclusion, welcoming candidates from all backgrounds to contribute to a truly innovative and supportive workplace.