Senior Global Brand Manager

Company Overview

The Lost Explorer is a handcrafted artisanal spirit brand specializing in 100% agave mezcal and tequila. The brand emphasizes sustainable, high-quality production methods that support the local Mezcal-producing community in Oaxaca and the tequila production team in El Arenal. Since its 2020 launch, The Lost Explorer has expanded to over 20 countries including key markets such as the US, Mexico, and the UK. The mezcal range includes Espadín, Tobalá, and Salmiana expressions, alongside additive-free Blanco and Reposado tequilas. The mezcal has earned numerous international awards, being named the world’s most awarded mezcal globally in 2021. The brand centers its communication around three pillars: Celebrate the Earth, Enrich Community, and Live Curiously. Recently, in Fall 2024, the Tequila Blanco was introduced and recognized with Double Gold and Best in Class awards, followed by the Reposado aged in three types of barrels as of April 2026.

Role Overview

The Senior Global Brand Manager will drive and implement brand strategy across U.S. and global markets, focusing on campaigns, digital/social content, PR, partnerships, and experiential initiatives. The role demands critical thinking and flawless execution balancing growth of digital channels with strong consumer engagement across both on-trade and off-trade markets.

Key Responsibilities

• Develop and own brand strategy and marketing plans for U.S. and global markets to build brand equity, awareness, and advocacy aligned with global positioning.
• Lead integrated brand plan execution including campaigns, digital/social content, PR, partnerships, and activations, ensuring global consistency with localized adaptation for priority U.S. markets.
• Serve as custodian of The Lost Explorer’s brand story and values, collaborating closely with global teams to align programming for trade, consumers, and culture-driving communities.
• Drive consumer and market research to uncover trends, white space, and competitive insights to keep the brand and product offerings innovative in the U.S.
• Develop and deliver tailored activation toolkits for market-relevant executions and oversee creative adaptations.
• Collaborate with distributors, key accounts, and commercial teams on launches and in-market activations, measuring success through KPIs related to brand health, awareness, engagement, and sales velocity.
• Coordinate and manage impactful events within priority markets to connect with local communities, influencers, and industry leaders to heighten brand visibility.
• Administer the Advertising & Promotion budget with a strong focus on ROI, managing external agencies and vendors while partnering with marketing and finance departments.

Experience & Skills Required

• 5 to 8 years of experience in brand/customer marketing specifically within the spirits industry.
• Proven track record of building a brand from inception through significant growth, preferably in startups or high-growth divisions.
• Strong analytical capabilities with expertise in leveraging data-driven insights for strategic decisions.
• Exceptional leadership, communication, and collaborative skills.
• Fluent English required; proficiency in Spanish is highly advantageous due to close interactions with Oaxaca and Guadalajara teams.
• Self-motivated with an ability to work independently in a matrixed and culturally diverse organizational environment.

Behavioral Attributes

• Forward-looking vision to anticipate where the brand should be in the next three to five years.
• Accountability for marketing outcomes, treating the budget as personal capital.
• Known for high standards balanced with fairness and inspirational leadership, leading by example with hands-on ownership.
• Resourceful and creative in delivering impactful solutions within a lean resource environment.