Senior Executive, Regional Sales & Marketing

Role Overview

We are seeking a Senior Executive for Regional Sales and Marketing to support our strategic initiatives targeting the China market. This role involves developing sales strategies, managing marketing campaigns, and fostering client relationships to meet specified regional revenue targets and growth objectives.

Key Responsibilities

• Contribute to the formulation and execution of sales strategies focused on the China region, including channel development, client acquisition, and account management to achieve regional KPIs.
• Support the planning and implementation of comprehensive marketing campaigns—both online and offline—including product launches, promotional activities, events, and content creation to enhance brand visibility and lead generation.
• Assist in crafting non-branded marketing content aimed at Key Opinion Consumers (KOCs) to encourage grassroots promotion and organic engagement across social platforms.
• Collect and analyze market intelligence, competitor behaviors, and consumer insights; prepare detailed, data-driven reports for management evaluation and strategic decision-making.
• Facilitate cross-departmental cooperation among sales, operations, external agencies, and institutional or government partners to ensure efficient project execution and event management.
• Manage daily operations within the sales and marketing teams including scheduling, resource management, tracking performance metrics, and providing administrative assistance to maintain smooth processes.
• Assist in establishing and nurturing valuable client and institutional partnerships, support negotiation processes, and enable sustainable long-term collaborations.
• Participate in team management activities such as training initiatives and performance coaching to bolster team growth.

Qualifications and Skills

• Master’s degree or higher in Marketing, Business Administration, Applied Linguistics, English, or adjacent fields.
• Minimum three years of relevant experience in sales, marketing, business development, or operational management with a focus on the China market.
• Proven track record of successful marketing campaign delivery, digital marketing expertise, client relationship management, and facilitation of cross-functional projects.
• Fluent communication skills in both Mandarin and English, with any additional language ability considered a plus.
• Strong capabilities in MS Office suites and working knowledge of digital marketing analytics and tools.
• Excellent written and verbal communication, negotiation prowess, robust project management, and problem-solving skills with the ability to work autonomously under pressure.