Senior Executive - Marketing Research & Consumer Insights

Overview

As a Senior Executive in Marketing Research & Consumer Insights at Resorts World Sentosa, you will be involved in the entire lifecycle of consumer research, transforming data into strategic insights that drive business decisions.

Primary Responsibilities

• Assist in designing and implementing research projects, including surveys and interviews, to gather consumer data.
• Organize and oversee data collection operations, ensuring efficient and effective fieldwork processes.
• Analyze collected research data to support various business functions such as strategic planning and process enhancement.
• Detect emerging trends, risks, and growth prospects through thorough data investigation.
• Conduct specialized analyses to meet newly arising business questions.
• Translate analytical findings into clear, practical recommendations for business stakeholders.

Reporting and Dashboard Management

• Maintain high standards in data quality, consistency, and dependability across all reporting tools and outputs.
• Create comprehensive reports, dashboards, and presentation documents tailored for company decision-makers.
• Deliver insights in a straightforward and accessible manner to facilitate understanding and action.

Qualifications

• Possess a Bachelor’s degree in Business Administration, Marketing, or any closely related discipline.
• Hold between 1 to 3 years of relevant experience in customer research, preferably in market research agencies or sectors such as hospitality, travel, e-commerce, or consumer services.
• Demonstrate proficiency in handling large datasets and familiarity working within business reporting ecosystems.