Senior Executive / Assistant Manager - Sales & Marketing (RIEDEL)

About Cellarmaster Wines

Cellarmaster Wines is the exclusive distributor of RIEDEL in Singapore, celebrated for over 35 years as a leader in premium wine experiences. Our mission includes providing exceptional products, education, and engaging with customers to promote world-class wine culture.

Role Overview

We are seeking a commercially astute Senior Executive / Assistant Manager for Sales & Marketing to enhance our retail presence and solidify RIEDEL's standing as the foremost premium wine glass brand globally. This position reports to the Business Manager and focuses on the retail channel's sales performance and marketing initiatives to boost brand awareness and revenue.

Key Responsibilities

• Oversee and expand sales in department stores, wine boutiques, and other retail partners.
• Foster and maintain robust relationships with key accounts to enhance distribution, increase product listings, and improve sales velocity.
• Create annual account strategies, sales forecasts, and promotional plans.
• Track and analyze sales data, monitor market trends, and suggest initiatives to foster growth.
• Negotiate commercial programs, merchandising, and promotional events within provided frameworks.
• Translate overall business targets into actionable channel sales plans and prioritize execution.
• Manage sales data by account and product categories.
• Administer retail sales and marketing budgets aiming for maximum investment returns.
• Evaluate promotional campaigns for effectiveness and recommend necessary optimizations.
• Design and roll out retail and trade marketing campaigns such as product launches and seasonal promotions.
• Ensure merchandising complies with brand standards and enhance in-store brand visibility.
• Collaborate with e-commerce teams to synchronize retail promotions, digital campaigns, and online merchandising efforts.
• Handle social media content, customer relationship communications, and newsletters to build brand loyalty and consumer engagement.
• Organize and lead RIEDEL Glass Experience workshops, tastings, and brand-related activations.
• Represent the brand at trade exhibitions, educational sessions, and events.

Candidate Requirements

• Possess a Degree or Diploma in Business, Marketing, or related fields.
• Have 4 to 6 years of experience in Retail Sales, Key Account Management, Trade Marketing, Brand or Channel Management.
• Demonstrated success managing retail partners and driving commercial outcomes.
• Experienced in planning and managing marketing campaigns and promotions.
• Background in premium consumer goods, wine & spirits, hospitality, luxury, or lifestyle brands is preferred.

Ideal Candidate Attributes

• Strong commercial awareness with excellent business instincts.
• Exceptional relationship development and stakeholder management abilities.
• Analytical mindset capable of transforming data into actionable sales strategies.
• Highly organized and proactive with ability to oversee multiple projects efficiently.
• Excellent communication, presentation, and project coordination skills.
• Passionate about premium brands, wine culture, and delivering superior customer experiences.

Why Work With Us

• Opportunity to represent the world’s top-tier premium wine glass brand.
• Significant role in expanding RIEDEL’s commercial success and brand reputation in Singapore.
• Join a vibrant team that integrates sales, marketing and brand education to craft unrivaled customer experiences.