Senior Director, Regional Sales

Company Overview

SonicWall is a pioneering cybersecurity company with over three decades of expertise, recognized for its partner-focused approach. It offers real-time security management across cloud, hybrid, and traditional infrastructures, defending against sophisticated cyber threats for enterprises, government bodies, and SMBs worldwide. The company operates its own threat research center, delivering tailored security solutions economically and swiftly.

Role Summary

This strategic leadership position seeks a commercially focused sales executive to lead and accelerate growth in key EMEA regions including Germany, Eastern Europe, Alps, Italy, and Iberia. The Senior Director, Regional Sales, will command a high-performing sales team, expand a thriving channel ecosystem, and engage directly with end users across diverse markets. The role calls for autonomy in developing go-to-market tactics and top-level influence over company priorities.

Key Responsibilities

• Manage and achieve revenue targets across the assigned regional markets by ensuring solid growth, healthy sales pipeline, and accurate forecasts.
• Inspire and guide a geographically spread sales force by fostering accountability, offering career development, and driving performance-based outcomes.
• Implement a hybrid sales approach that balances strategic partnerships with direct sales to increase market share and accelerate deal closure.
• Strengthen collaborations with channel partners—VARs, resellers, distributors, MSPs—by creating mutually beneficial business plans.
• Engage enterprise and mid-market customers at senior levels to position solutions and expedite complex sales opportunities.
• Work closely with distributors, both pan-European and local, to broaden market reach and enhance partner-driven sales pipelines.
• Partner with regional marketing teams to design and execute targeted demand generation and co-funded partner campaigns.
• Contribute to broader EMEA strategies, collaborating with executive leadership on priorities and allocation of resources.
• Navigate challenges such as competitive displacement, partner conflicts, and market entry decisions using strong commercial judgment and creativity.

Candidate Profile

• 12 to 15+ years of progressive sales leadership experience managing regional or multi-country teams within technology sectors.
• Extensive knowledge of cybersecurity and networking domains, understanding threat landscapes, vendor ecosystems, and buyer behaviors.
• Demonstrated leadership in channel and MSP programs, including scaling VAR, reseller, distributor, and MSP initiatives across Europe.
• Proven success with hybrid sales models combining channel-led growth and direct customer engagement.
• Experience working in European markets (DACH, CEE, Southern Europe, Iberia) with an appreciation of regional business cultures and purchasing behaviors.
• Established relationships with major distributors and the ability to leverage these for market expansion.
• Experienced in collaborating with field marketing for demand generation and partner marketing budget management.
• Strong executive presence capable of influencing at C-suite levels both internally and externally.
• Language skills in German, Italian, Spanish, or similar regional tongues are highly desirable.
• Resident in Germany with readiness for regular travel across the footprint.

Additional Information

This role reports directly to the EVP of EMEA and offers significant autonomy, resources, and executive sponsorship to impact growth across key European markets.

Equal Opportunity Employer Statement: SonicWall values diversity and considers all qualified candidates without regard to race, ethnicity, gender, religion, age, disability, veteran status, or any other protected characteristic. Applicants may voluntarily provide demographic information for government reporting purposes, which will remain confidential and not affect hiring decisions.