Senior Director of Marketing Technology

About Beast Industries

Beast Industries, created by Jimmy Donaldson (MrBeast), is a dynamic media and entertainment enterprise revolutionizing digital content beyond YouTube. Focused on entertainment, inspiration, and social impact, it spans digital media, philanthropy, consumer goods, and innovative business efforts. The company values innovation, creativity, and social contribution, aiming to influence and inspire future generations.

Role Overview

We are seeking a Senior Director to lead the marketing technology strategy and architecture at Beast Industries. This role is responsible for designing and overseeing a cutting-edge, AI-first MarTech system that supports marketing efforts reaching over 100 million individuals. You'll take charge of building scalable infrastructure enhancing acquisition, engagement, and audience growth, shaping how the world’s most-viewed brand operates.

Responsibilities

• Design and implement a scalable, governed marketing technology framework that supports customer acquisition, personalized recommendations, and performance measurement across multiple channels.
• Create a privacy-compliant customer data foundation allowing deep audience insights and exceptional user experiences through internal efforts and partnerships.
• Develop and manage product roadmaps for marketing automation, operations, and analytics, including experimentation with new functionalities to optimize campaigns and reporting.
• Establish technical standards, governance, and organizational structure for marketing technology teams from scratch.
• Collaborate closely with Marketing, IT, Data, Revenue Operations, and Product teams to align technology initiatives and priorities.
• Lead platform selection and adoption processes for systems impacting millions, driving progress with urgency.
• Recruit and grow a high-performing marketing operations and automation team that evolves into a multi-group organization.
• Set a precedent for AI-driven marketing technology practices, emphasizing automation and modern data techniques as standard.
• Manage customer data strategies including segmentation, identity resolution, audience activation, and measurement development.

Candidate Profile

• Experienced marketing technology leader with 10+ years in the field, including digital transformation and operations.
• Proficient in managing enterprise MarTech platforms such as Braze and Salesforce, with hands-on operational expertise.
• Proven ability to deliver measurable business growth through marketing technology initiatives.
• Demonstrated leadership skills, adept at navigating ambiguity, influencing executive stakeholders, and mentoring top talent.
• Experience leading teams and managing cross-functional groups in complex enterprise settings for 5+ years.
• Bonus: Background in AI-powered marketing transformations or overseeing global/multi-brand environments.

Compensation and Benefits

• Competitive salary and a generous equity package tailored for foundational hires.
• Hybrid work schedule requiring approximately three days per week onsite in Bay Area or New York City.
• Comprehensive medical, dental, and vision insurance provided via Blue Cross Blue Shield.
• Company-paid life insurance coverage.
• Company contributions to Health Savings Accounts (HSA).
• 401(k) plan featuring Safe Harbor matching by the employer.
• Flexible vacation policy alongside paid company holidays.
• Company-issued technology tools and equipment.
• Relocation support including initial travel and housing assistance up to 90 days where applicable.