Senior Director of Marketing

About Huda Beauty

Founded in 2013 by prominent beauty entrepreneur Huda Kattan, Huda Beauty has rapidly evolved into one of the fastest expanding cosmetic brands worldwide, driven by a mission to democratize beauty and empower individuals to define and enjoy beauty on their own terms. The company values business excellence alongside a deep commitment to kindness.

Role Overview

The Senior Director of Marketing is tasked with expanding brand recognition and market share throughout the United States. This leadership position oversees a multidisciplinary marketing team encompassing product and trade marketing, PR and influencer collaborations, visual merchandising, as well as artistry and education. A key aspect is fostering alignment with the global marketing strategy developed by the headquarters in Dubai while tailoring approaches to the American market.

Key Responsibilities

• Design and implement the US marketing strategy derived from global directives, covering distribution, product launches, and pricing strategies.
• Lead and supervise all marketing departments including product/trade marketing, PR/influencer relations, visual merchandising, and education teams.
• Direct US PR and influencer marketing initiatives to enhance brand exposure, adapting strategies to national market nuances and measuring ROI to refine tactics in a dynamic environment.
• Guide the education team in delivering comprehensive product training to brand beauty advisors and retail partner educators.
• Plan and execute media campaigns supporting major product launches and top-selling items.
• Enhance forecasting accuracy by analyzing retail performance, market data, competitor positions, and consumer trends to inform product introduction and inventory planning.
• Oversee visual merchandising efforts for local activities including new counter designs, launch updates, window displays, and other retail decorations.
• Understand trade partner needs to maximize brand participation in their campaigns and collaborate with commercial teams to ensure effective exclusives and promotions during critical sales periods.
• Regularly track and analyze the returns on investment from marketing initiatives and launch campaigns, using insights to drive business growth.
• Maintain close collaboration with the global marketing team to integrate local market feedback into worldwide product and campaign development.
• Ensure all branding efforts comply with established guidelines across various marketing channels.
• Manage budgets effectively to ensure all campaigns and launches achieve measurable ROI.

Candidate Requirements

• Over 12 years’ experience in beauty marketing, specifically within the US makeup market; experience with international markets is advantageous.
• Proven track record of building brands and increasing market share.
• Successful experience in growing brand affinity and awareness through organic influencer marketing and strategic media planning.
• Entrepreneurial, compassionate, charismatic team player with exceptional communication, presentation, and commercial skills.
• Ability to adapt and take initiative in a fast-paced environment.
• A highly resourceful and dedicated professional who brings energy and passion to their work.
• Self-motivated with a positive attitude and strong negotiation and influencing capabilities.
• Adept at multitasking and handling ambiguity while maintaining a sharp focus on detail and organization.

Benefits and Additional Information

• Opportunity to enjoy monthly "Self Love Days" as determined by the company.
• Comprehensive medical, dental, and vision insurance for employees and their dependents.
• Monthly coaching sessions provided by the company’s in-house Success Coach.
• Discounts available on all Huda Beauty products for employees.
• Quarterly complimentary product gifts.

The salary for this position ranges from $170,000 to $240,000 annually, with specific compensation based on relevant experience, skills, qualifications, and location.

Huda Beauty is committed to fostering diversity, inclusion, and equal opportunity, welcoming applicants regardless of race, color, ancestry, religion, gender identity, national origin, sexual orientation, age, marital status, disability, or veteran status. Accommodations are available throughout the hiring process upon request.