Senior Director of Marketing, Consulting Business

Position Overview

Our partner company seeks a Senior Director of Marketing focused on consulting businesses, located in Canada. This role is pivotal in crafting and advancing brand strategies and market presence for premier consulting and insights organizations by leveraging impactful storytelling and thought leadership.

Key Responsibilities

• Design and implement comprehensive marketing strategies that align with business goals, brand positioning, and growth targets.
• Enhance brand equity through compelling storytelling, thought leadership, and creation of high-quality market-facing content.
• Collaborate with senior leadership, consultants, and experts to discover opportunities and elevate expertise-driven programs.
• Direct production of engaging content such as research reports, white papers, blogs, client success stories, executive insights, and social media posts.
• Convert proprietary research, industry trends, and consulting knowledge into distinctive narratives to differentiate the brand in the marketplace.
• Manage digital marketing efforts including website management, SEO, social media strategies, email marketing campaigns, and audience engagement.
• Plan and refine marketing campaigns aimed at boosting awareness, influence, credibility, and positioning.
• Use analytics to assess campaign outcomes and iteratively enhance marketing effectiveness.
• Oversee external agencies, freelancers, and contractors to ensure timely and high-quality marketing deliverables.
• Serve as a strategic marketing partner for business leaders, ensuring coherence among teams and organizational objectives.
• Work with wider marketing teams to utilize shared resources effectively while upholding brand standards.

Candidate Profile

• Minimum of 10 years of progressive marketing leadership experience in consulting, professional services, market research, consumer insights, or related sectors.
• Demonstrated success in building brand authority and developing thought leadership programs that enhance market visibility and influence.
• Strong strategic thinker capable of switching between long-range planning and hands-on operational execution.
• Exceptional skills in writing, storytelling, and content creation, able to translate complex concepts into compelling messages.
• Experience interpreting research data, intellectual property, and subject matter to create impactful marketing materials.
• Effective stakeholder management skills, with the capacity to collaborate with senior leaders and cross-functional teams.
• Proven ability to manage agencies and external partners to deliver quality projects within deadlines and budgets.
• Practical knowledge of content marketing, SEO, social media marketing, email campaigns, and digital marketing best practices.
• Excellent organizational abilities to manage multiple priorities in a dynamic environment.
• Background in market research, consumer insights, or research consulting is highly advantageous.

Benefits and Compensation

• Competitive salary between CAD 130,000 and CAD 180,000, reflecting experience, skills, and internal parity.
• Allowances for home office setup, internet, and mobile expenses.
• Retirement savings plan including employer contributions.
• Enhanced parental leave benefits.
• Flexible work arrangements including remote or hybrid options depending on location and role.
• Inclusive paid time off packages with days allocated for volunteering and professional development.
• Comprehensive coverage for health, vision, and dental care.
• Health spending account and wellness-related benefits.
• Generous allotments for sick leave, personal time, and mental health days.
• Opportunities to work alongside talented professionals on impactful marketing projects.
• Supportive culture fostering career development, creativity, collaboration, and inclusiveness.

Additional Information

This role is listed through an AI-assisted hiring platform that evaluates candidates objectively and fast-tracks top matches to the company. The hiring decisions and further process steps are handled internally by the partner organization. By applying, candidates agree to personal data processing under relevant privacy laws including GDPR. AI tools may be employed to assist review but do not replace human judgment.