Senior Director of Industrial Sales - Americas Manufacturing

Overview

We are seeking an experienced Senior Director to spearhead the North American sales operations for a global leader in industrial equipment manufacturing. This role demands a strategic and execution-driven commercial leader focused on profitable growth across distribution, retail, and e-commerce channels throughout the Americas. The ideal candidate embodies a proactive "hunter" mentality within customer-centric, fast-paced environments.

Key Responsibilities

• Define and implement sales strategies aligned with divisional growth objectives across the Americas.
• Collaborate with marketing to leverage segmented vertical opportunities for expanded customer share and wallet penetration.
• Build and maintain strong, long-lasting relationships with strategic accounts to ensure high satisfaction and retention.
• Incorporate regional customer insights into sales planning to optimize market coverage.
• Establish core sales competencies with associated performance standards to promote uniformity and excellence across teams.
• Develop KPI frameworks to track effectiveness, enhance accountability, and inform strategic decision making.
• Ensure team goal alignment with broader divisional and enterprise strategies.
• Create scalable sales structures to support entry into new markets and verticals.
• Drive modernization of sales processes via automation, CRM, and analytical tools.
• Utilize data analytics for forecasting trends and guiding resource allocation.
• Integrate customer feedback into sales cycles to influence product development and marketing efforts.
• Equip sales teams with necessary tools and training to leverage customer insights effectively.
• Lead, mentor, and develop sales leaders fostering a culture of performance, collaboration, and innovation.
• Manage talent acquisition, succession planning, and leadership development for a prepared, resilient organization.
• Promote continuous learning and ensure readiness to meet evolving market demands.

Qualifications

• Bachelor’s degree in Business, Sales, Marketing or related field; MBA or advanced degree highly preferred.
• Minimum of 12 years progressive leadership experience in global sales, with proven results in B2B2C environments.
• Strong expertise in distribution, retail, and e-commerce sales models with a history of scaling global operations.
• Proven record in developing and leading high-performing sales teams guided by competency frameworks and KPIs.
• Strategic mindset with advanced analytical skills and decisive action orientation.
• Exceptional leadership, communication, and stakeholder management capabilities.
• Proficient in CRM software, sales enablement solutions, and performance analytics tools.
• Willingness to travel up to 30% of time.

Additional Assets

• Experience operating within global manufacturing industries, especially in industrial equipment.
• Track record of successful new vertical launches and market entry initiatives.
• Skill in navigating complexity and leading change within dynamic, matrixed organizations.

Work Location & Travel

This is a primarily remote position; however, monthly presence at the company headquarters in Rogers, Minnesota (Greater Minneapolis area) is required.