Senior Director of Industrial Sales, Americas - Manufacturing

About the Role

Hogan & Associates is collaborating with Graco Corporation, a worldwide leader in industrial equipment manufacturing, to search for an experienced Senior Director of North American Sales. This leadership role will be instrumental in driving Graco's growth strategy and expanding the sales organization profitably across distribution, retail, and e-commerce channels throughout the Americas.

Key Responsibilities

• Develop and execute a comprehensive sales strategy aligned with the division's growth roadmap for the Americas.
• Collaborate with marketing to exploit segmented vertical opportunities, aiming to increase wallet share and customer penetration.
• Maintain and grow long-term strategic customer and channel relationships to enhance satisfaction and retention.
• Lead vertical sales leaders, regional channel teams, and sales operations, ensuring alignment with divisional and enterprise goals.
• Define core sales competencies, establish consistent performance standards, and implement a KPI framework to drive accountability and strategic decision-making.
• Build a scalable and data-driven sales structure for new market and vertical expansion.
• Modernize sales processes through automation and leverage CRM and analytics tools to inform forecasting and planning.
• Embed customer feedback mechanisms into the sales cycle to inform product development and marketing strategies.
• Support talent acquisition, succession planning, leadership development, and foster a culture of innovation and high performance.

Qualifications & Experience

• Bachelor’s degree in Business, Sales, Marketing, or a closely related field; MBA or advanced degree preferred.
• Over 12 years of escalating leadership experience in global sales, particularly in B2B2C environments.
• Thorough knowledge of distribution, retail, and e-commerce sales models with proven success in scaling global operations.
• Proven experience in building and leading high-performance teams with well-defined competencies and KPIs.
• Strategic thinker with strong analytical skills and a tendency to take decisive action.
• Exceptional communication and stakeholder management abilities.
• Proficient with CRM systems, sales enablement technologies, and performance analytics.
• Willingness to travel up to 30% for business needs.

Preferred Additional Skills

• Experience within global manufacturing, especially industrial equipment sectors.
• Track record of successfully launching new verticals and entering emerging markets.
• Capability to lead through complex transformations in dynamic, matrixed organizations.

Location and Work Environment

This position offers remote work flexibility, although monthly visits to the company headquarters in Rogers, Minnesota (near Minneapolis) will be required.

Contact Information

For inquiries about this opportunity, please reach out to Ted Hogan, Partner at Hogan & Associates Executive Search.