- Experience
- 8–10 yrs
- Salary
- —
- Openings
- 1
- Posted
- 6 days ago
- Work mode
- In office
- Resume
- Required to apply
Where you'll work
Job description
About CleanBoss Inc.
Founded in 2020 through the collaboration of visionary inventor Joy Mangano and global artist Pitbull, CleanBoss Inc. is dedicated to revolutionizing household cleaning by promoting non-toxic products. With innovative formulas outperforming traditional chemicals without harmful warnings, CleanBoss aims to redefine the concept of clean living.
Role Overview
As the Senior Director of Ecommerce & Growth, you will spearhead digital customer acquisition, performance marketing, and e-commerce strategies to exponentially increase online revenues. This senior position reports directly to the Chief Marketing Officer and focuses on managing advertising budgets, optimizing marketing efforts, and scaling customer acquisition channels such as Direct-to-Consumer (DTC), Amazon, and TikTok Shop.
Key Responsibilities
- Develop and execute omnichannel paid media strategies, including budget planning and daily campaign optimization across platforms like Meta, Google, TikTok, and Amazon Advertising.
- Lead the conversion of television advertising into digital performance campaigns to drive measurable lifts in online sales on DTC and marketplace platforms.
- Oversee e-commerce merchandising by managing content, pricing, listings, and promotional activities on Amazon, DTC channels, and TikTok Shop to boost both organic and paid market share.
- Manage CRM initiatives by optimizing post-purchase communications such as email and SMS flows, subscription models, and loyalty programs to enhance retention, Customer Lifetime Value, and reduce acquisition costs.
- Collaborate with web development and creative teams to run A/B tests focusing on improving conversion rates, refining landing pages, checkout experiences, and increasing Average Order Value.
- Create and maintain detailed marketing analytics dashboards tracking metrics like CAC, LTV, ROAS, and Marketing Efficiency Ratio (MER), offering channel-specific attributions.
- Work closely with operations and inventory teams to align advertising expenditures with product availability, preventing stock shortages, and providing performance data to creative teams for continuous campaign improvement.
Candidate Requirements
- Strong analytical skills with advanced knowledge in data analysis tools, multi-touch attribution models, and Excel.
- Hands-on expertise with major advertising and ecommerce platforms including Meta Ads Manager, TikTok Ads Manager, Amazon Seller Central, Shopify, and retention marketing tools such as Klaviyo.
- At least 8 to 10 years of experience in digital growth or performance marketing within consumer packaged goods sectors, preferably household cleaning, personal care, or wellness.
- Proactive leadership style with the ability to balance strategic planning and daily tactical operations in a fast-paced, entrepreneurial setting.
- A passionate advocate aligned with the company's mission to transform the household cleaning industry sustainably.
Additional Information
CleanBoss is proud to be an equal opportunity employer embracing diversity and inclusion. The company prohibits discrimination on various bases including race, gender, sexual orientation, disability, veteran status, and more as per applicable laws. Reasonable accommodations will be provided for qualified individuals with disabilities during the hiring process.