Senior Director of Creative Production

About Business Insider and BI Studios

Business Insider seeks a Senior Director of Creative Production to lead BI Studios' production efforts, delivering top-tier branded storytelling across multiple platforms. Our mission is to inspire action through insightful stories that empower our audience to improve their lives and the world. We value teamwork, effectiveness, and continual improvement.

BI Studios is our acclaimed branded content division, crafting premium narratives spanning feature articles, documentaries, social media, vodcasts, interactive media, and emerging formats. Positioned at the junction of editorial, creativity, and marketing, the team thrives on innovation and collaboration, adapting to AI advancements and evolving audience habits.

Role Overview

The Senior Director will elevate BI Studios’ creative output, setting and maintaining high creative standards, mentoring producers, and ensuring all campaigns reflect Business Insider's editorial quality and ambition. This leadership role combines hands-on creative work—such as editing, reviewing content, shaping client presentations—with strategic guidance.

Reporting to the VP of Creative Strategy & Studios, this position leads a diverse creative production team including producers, project managers, video specialists, and freelance partners. Collaboration extends across Creative Strategy, Sales, Design, Product, Finance, Legal, and Client Success. The role is based in New York City with a minimum of three days in-office weekly and occasional travel.

Key Responsibilities

• Lead flagship campaigns as the senior creative authority, enhancing storytelling, narratives, and creative judgment.
• Mentor the production team, actively contributing through editing scripts, reviewing video cuts, and strengthening stories.
• Define and uphold creative benchmarks, editorial voice, and storytelling principles within BI Studios.
• Innovate new storytelling formats and creative capabilities to keep BI Studios at the branded content forefront.
• Monitor and integrate trends in AI, media, content discovery, and audience behavior to identify new opportunities.
• Cultivate a culture of experimentation that drives award-winning, high-quality creative work.
• Oversee production of various content types ensuring timely delivery, budget adherence, and exceptional quality.
• Lead production planning, resource management, freelancer coordination, and operational processes.
• Develop scalable systems improving efficiency while supporting ambitious creative outputs.
• Integrate AI thoughtfully to enhance creative and production workflows.
• Drive a high-performing, collaborative, curious, and accountable creative production team environment.
• Co-lead hiring, organizational planning, and professional growth efforts alongside senior leadership.
• Empower producers to grow creatively and strategically to achieve their best work.
• Partner with Creative Strategy on pitches, proposals, and client programs, also representing BI Studios in client interactions.
• Collaborate broadly across departments to continuously advance BI Studios' capabilities and operations.
• Manage budgets, freelancer relations, and resource allocation to sustain a scalable and healthy business.
• Identify new innovations, growth avenues, and creative excellence opportunities to shape BI Studios' future.

Ideal Candidate Profile

• Proven leadership of multidisciplinary teams handling editorial, video, social, and digital content.
• Exceptional editorial insight, storytelling ability, and refined creative taste.
• Skilled managing production budgets, resources, and complex creative workflows.
• Experienced mentor with a track record of developing creative professionals.
• Comfortable in client-facing roles with strong creative communication skills.
• Excellent organizational, communication, and leadership abilities across functions.
• History of producing award-winning branded and editorial content.
• Knowledge of incorporating AI into creative development, production, or content strategies.
• Curious and willing to deepen expertise in AI-powered content discovery and audience engagement.
• A hands-on leader passionate about talent development and mentorship.
• Exhibits executive presence and confidence with senior clients and stakeholders.
• Maintains calm, measured decision-making under pressure.

Compensation and Benefits

• Base salary ranging from $160,000 to $170,000 based on experience and skills.
• Eligible for additional performance bonuses.
• Flexible paid time off, 10 company holidays, and up to 16 weeks parental leave.
• Comprehensive medical, dental, and vision coverage.
• 401k plan with matching and vesting benefits.
• Access to financial planning, family planning, mental health resources, and Employee Assistance Programs.
• Additional perks include commuter benefits, phone reimbursement, and gym discounts.

Equal Opportunity Statement

Business Insider upholds equal employment opportunities, prohibiting discrimination based on race, ethnicity, gender identity, sexual orientation, age, nationality, religion, disability, family status, military status, or veteran status. We encourage applications from traditionally underrepresented groups.

Company Background

Business Insider is a subsidiary of Axel Springer SE, a family-owned media company with headquarters in Berlin and New York, dedicated to advancing journalism as essential to democracy. The company's foundational principles guide its mission and operations.

Note to Applicants

If you are enthusiastic about this position but feel you do not fully meet all qualifications, we still encourage you to apply and share why you believe you would be a valuable addition to Business Insider.