Senior Director, Market Development & Growth - APAC

About Advertima

Advertima builds computer-vision and audience intelligence technology that converts anonymous shoppers inside stores into identifiable digital audience segments for retail media. The company works with retailers around the world, making real-time audience data available and helping transform in-store media into a large-scale revenue channel where the majority of retailer shoppers are present.

Role Overview

Advertima is looking for a Senior Director, Market Development & Growth for APAC to drive commercial expansion across the region. This is a high-impact leadership position at the center of retail media, adtech, programmatic infrastructure, audience monetization, and enterprise retail change. The goal of this role is to position Advertima as the leading in-store audience intelligence company across APAC.

Sales & Account Management

• Research, prioritize, and pursue target accounts that match the company’s ideal customer profile, including defining and managing Tier-1 and Tier-2 account segments.
• Create structured outreach and account-penetration plans to win discovery meetings and generate qualified commercial pipeline.
• Handle inbound marketing-qualified and sales-qualified leads with disciplined follow-up and convert them into active opportunities.
• Advance deals using MEDDPICC and value-led selling, moving opportunities through the pipeline toward proof-of-value stages and, when successful, commercial rollout agreements.
• Keep account, opportunity, and pipeline information current and accurate in Salesforce or another approved CRM.
• Spot, evaluate, and engage Tier-2 accounts that fit the ideal customer profile and show real commercial potential.
• Work across internal teams to ensure aligned customer engagement, strong pursuit coordination, and steady pipeline movement.

Partner Management

• Build and run opportunity-specific partner plans and ecosystems with technology, agency, and systems-integration partners.
• Work with partners to originate, qualify, and progress opportunities that support company goals.
• Coordinate with Product and Technology teams to define, launch, and support integrations with strategic technology partners.
• Partner with Customer Success and Project teams to manage third-party integration partners during proof-of-value projects and later rollout phases.

Strategy & Product-Market Fit

• Work with the founders and executive leadership to refine corporate strategy, commercial focus, and go-to-market execution.
• Collaborate closely with Product leadership to channel market feedback into product strategy, positioning, and product marketing.
• Deliver structured market intelligence, customer insights, and competitive feedback to guide roadmap planning and commercial execution.

Candidate Profile

• At least 10 years of experience in retail media, adtech, martech, or enterprise SaaS/data businesses.
• A strong history of enterprise selling and closing complex deals.
• Hands-on experience with major APAC retailers or retail media networks.
• Sharp commercial judgment and solid negotiation capability.
• Ability to structure and manage complex agreements involving multiple stakeholders.
• Strong knowledge of programmatic advertising, retail media economics, and data monetization.
• A high-ownership, accountable operator mindset.
• Comfort working in fast-moving, evolving growth environments.
• Ability to communicate credibly with senior executives and C-level stakeholders.

Why Advertima

• Join an innovative team working with computer vision, IoT, edge computing, and real-time data pipelines to solve real business problems in retail and advertising.
• Work with some of the world’s largest retailers and help shape the future of unified omnichannel retail media.
• Grow with the company as new leadership and specialist opportunities emerge over time.
• Be part of a collaborative, innovation-driven culture with a strong focus on operational excellence.
• Experience a fast-paced international startup setting that balances flexibility with scalable processes.
• Use a hybrid work setup that supports both personal and professional flexibility.
• Receive a fixed monthly salary of SGD 12,500 to SGD 14,850, which is approximately USD 9,250 to USD 11,000 when contracted in USD, depending on experience and enterprise track record.
• Access equity participation through ESOP and PSOP programs.
• Receive a budget for professional development, learning, and personal growth.

Cultural Fit Expectations

• Take full ownership and act independently without needing constant direction.
• Stay adaptable, self-driven, and effective both individually and in collaborative settings.
• Be willing to work hands-on to remove obstacles and solve problems.
• Keep learning continuously and deepen your understanding of technology, the industry, and the company’s direction.
• Be comfortable using tools such as ClickUp, shared calendars, and AI collaboration software in a hybrid environment.
• Value in-person collaboration at the office and team events.
• Communicate openly and work well across functions and teams.
• Give and receive direct feedback as a normal part of growth and improvement.
• Enjoy shaping systems and outcomes rather than simply maintaining the status quo.

Additional Information

This position is based in Singapore and is a full-time onsite role. The role is designed for someone who wants to help build the APAC market for a globally ambitious retail media infrastructure business.

Application Note

Applicants who are excited to build market presence across APAC and contribute to the company’s growth are encouraged to express interest.