Senior Director, Digital, Marketing Technology, and Data

Overview

This senior leadership role offers a chance to guide the digital transformation of a rapidly expanding technology company through shaping innovative marketing systems, data strategies, and digital channel execution. The position focuses on owning and evolving a sophisticated marketing technology ecosystem while driving impactful growth by leveraging data-informed strategies.

Key Responsibilities

• Lead the marketing technology landscape including roadmap, platform integration, data flow management, and scalable solution delivery.
• Manage and develop marketing operations teams overseeing platform governance, administration, optimization efforts, and process enhancements.
• Create and implement comprehensive digital channel plans incorporating paid and owned platforms, prioritizing investment and optimizing performance targets.
• Design and maintain a robust marketing data strategy emphasizing data accuracy, governance, and actionable insights across systems.
• Oversee website engineering teams managing development workflows, technical architecture, sprint and release cycles, and quality assurance.
• Serve as a strategic technology and data advisor within marketing leadership, influencing business decision-making.
• Foster collaborative partnerships with analytics, engineering, marketing units, and external vendors to strengthen measurement frameworks and operational efficiency.
• Mentor senior leaders and managers, cultivating innovation, ownership, and continuous process improvements.

Candidate Profile and Requirements

• Minimum 12 years of leadership experience in digital marketing, marketing technology, or marketing operations within B2B SaaS or tech industries.
• Proven expertise in managing marketing technology platforms including hands-on administration, architectural design, system integrations, and optimization.
• Experience directing website development teams with strong knowledge of software engineering principles, architecture, quality assurance, and release planning.
• Deep understanding of marketing data architectures encompassing data models, APIs, ETL, integrations, and automation tools.
• Demonstrated success in formulating and executing multifaceted digital marketing channel strategies.
• Collaboration experience with analytics and data engineering to develop attribution models and measurement frameworks driving insights.
• Strong leadership record in coaching senior managers and building dynamic, high-performing teams.
• Outstanding communication and influencing skills to engage executive stakeholders and translate complex technical concepts into business impact.
• Experience managing agency relationships and evaluating internal versus outsourced operating models.

Compensation and Benefits

• Annual salary ranging from $195,000 to $225,000, commensurate with experience.
• Equity participation opportunities.
• Full remote work setup for candidates located within the United States.
• Strategic leadership role with broad responsibility for marketing technology, data strategy, and driving digital growth initiatives.
• Supportive and innovative culture emphasizing accountability, inclusion, and professional advancement.

Additional Information

This position is recruited through a partner company responsible for managing applications and subsequent hiring steps. The recruitment process leverages AI-based matching to evaluate candidates fairly and efficiently, with final hiring decisions made by the employer's internal team. Data privacy is protected per applicable regulations, and AI tools may assist but do not replace human judgment in candidate evaluation.